Effectiveness Award

Patient programmes

Sponsored by Cuttsy+Cuttsy

We are a healthcare communications agency where people matter. At Cuttsy+Cuttsy we combine our team’s expertise with a thorough understanding of pharma compliance and regulations to meet our client’s needs. We never lose sight of the fact that people are central to everything we do. It’s why we pride ourselves on developing close and mutually respectful relationships with our clients. It’s why we constantly keep in mind what the patient or end-user really needs to know. And it’s why we have an award-winning culture of professional development to attract the very best people.

Gold: My Journey: Flight HIV101

By: 90TEN Ltd
For: Gilead

HIV and its treatment can speed up the ageing process. Future health isn’t a concern for this population however, and so Flight HIV101 aimed to empower gay men living with HIV to make the right choices today for a healthy future. The campaign inspired men to be the pilot of their own ‘long-haul flight’ by speaking to their doctor. At its centre, a comedy short featuring a HIV-positive drag queen and a cast of HIV positive gay men. A reach of 29m with 17,500 social media interactions lead to 18% of the target population showing intent to improve long-term health.


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Silver: IBD Patients have Guts4Life

By: Kanga Health
For: Ferring Pharmaceuticals

Guts4Life is a multinational digital service that provides information and support for people with inflammatory bowel disease (IBD) throughout their journey, from bowel symptom worries and diagnosis through to managing and living with the condition. Guts4Life was co-created with IBD patients and in consultation with the European Federation of Crohn’s and Colitis Associations (EFCCA).


Guts4Life includes interactive tools such as a Symptom Checker, Wellbeing Tool and Work Planner, as well as ‘Shared Moments’ from real IBD patients. It has already helped more than 1.5 million patients and is live in 14 countries, with 8 more to launch in 2018.

By: Biosector 2, a Syneos Health™ company
For: AbbVie

Hidradenitis Suppurativa is a chronic skin condition, impacting 1% of the population. The average patient makes 17 visits to 5 doctors over 7 years before receiving diagnosis. Research revealed very limited information is available from HCPs and online; there is an unmet need to provide educational, empathetic, digestible content encouraging patients to see HCPs. We created HS Online, an educational website featuring a unique online assessment tool. By December 2017 the site had: gone live in 43 countries, 1.5million visitors, 52% of positive symptom checker results downloaded to share with HCPs, helped 8,850 people across 10 countries find a dermatologist.

By: Cognite
For: PTC Therapeutics

Duchenne and Me (D&Me) is the pocket companion, helping patient’s record their daily activities while living with Duchenne. Questions about Duchenne? The help section has some of the answers. Need medical information in a hurry? It's just a tap away.

Support for patients and their loved ones to manage this rare and complex condition was limited, so we worked with patient organisations to design an app to address their needs. The functionality to share data with their physician provides valuable information to inform disease management.

By: FleishmanHillard Fishburn
For: Bayer AG

Right now, seated behind your desk, your risk of developing deep vein thrombosis (DVT) is growing. Every Netflix binge, epic Xbox game-a-thon, long-haul flight or 4-hour work meeting takes you a step closer towards developing one of society’s most prevalent but overlooked conditions: a blood clot. Time2Move was born as an innovative social campaign to encourage people to stop, think and make time to move in their daily lives to help reduce their VTE risks and empower patients to participate in their health decisions by understanding the risks and symptoms of DVT.

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