Effectiveness Award

Projects within healthcare partnerships

Presented by NHS Digital

Gold: MyPAH

By: The EarthWorks
For: GSK

The MyPAH app is for people living with Pulmonary Arterial Hypertension. It has been designed to help take control of PAH not only in everyday life, but also by supporting consultations with real life data.


MyPAH is a fully integrated support service for PAH patients and HCPs.  At its heart MyPAH is an application for use by all patients with PAH.

MyPAH was developed in partnership with the Pulmonary Hypertension Association (PHA), Manchester University and the Royal Brompton. This team worked to understand the issues patients face, the needs of HCPs and to create a tool that would enhance patient care and improve a patient’s quality of life.


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By: Brandcast Health
For: Pfizer

Providing acute leukaemia (AL) patients, and their caregivers, access to trustworthy and practical advice on decision-making, and peer support.


Our collaborative approach to content creation and dissemination allowed us to reach the online AL community via multiple channels, and encouraged patient groups to work with us and with each other, more closely.


In just 5 months, we succeeded in creating a video-rich, empowering digital health centre for AL patients. To date, we have received 100, 000 unique video views, created a digital map of 240+ AL patient groups in 19 European countries and became the second-most influential Twitter account on AL, globally.

By: earthware
For: Roche Products Limited and Chugai Pharma UK Ltd

Patient research conducted by the National Rheumatoid Arthritis Society (NRAS) demonstrated that:

•         27% don’t feel their RA is controlled

•         Only 5% believed they were in remission (DAS 28 score less than 2.6)

•         A third delay seeing their healthcare professional and tolerate worsening symptoms


The Know Your DAS app empowers patients to proactively measure their DAS28 score and track their symptoms so they can help their doctor make better informed treatment decisions. In addition, they can setup medicine reminders to help with compliance.


The app has been downloaded over 2,700 times, with an average user rating of 4.7 out of 5.

By: Spink Health
For: The Global Hygiene Council (GHC) - Reckitt Benckiser

‘Small Steps for Big Change’, a Global Hygiene Council initiative, aimed to raise global awareness of the importance of improved hygiene through a thought-leadership digital report, collating a wealth of data and expert opinion on paediatric infectious diseases. The report acted as a lynchpin for the wider multi-channel campaign - a new website, Twitter channel and animation series were also developed. Through targeted digital outreach, the GHC engaged with over 350 global health and hygiene organisations; held online discussions on collaborative opportunities with global charities and political organisations, and achieved widespread coverage and engagement across a variety of digital platforms.

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