Effectiveness Award

Congress, meetings & events

Sponsored by Radical Departures

Radical Departures are award-winning specialists in digital learning and development solutions for our Global, European and UK clients. We conceptualise, design, write and implement rich interactive learning experiences that incorporate the latest ideas and technology, and we have the expertise to guide you through the nuances of deployment on internal systems or via our bespoke, hosted learning management solutions. Our clients include the pharmaceutical industry, professional, public and charitable bodies. Renowned for our innovative, creative and flexible approach, and an in-depth understanding of our clients’ requirements, our 25-year history of success with digital, animation and film, makes us your ideal partner.

Gold: ERS - GSK Respiratory

By: ebee health
For: GSK

Respiratory is a core therapeutic area for GSK: boasting a rich portfolio of medicines across a wide range of respiratory conditions alongside an ongoing commitment to a respiratory pipeline and research in the field.


In the face of considerable competition, three highly interactive and visually arresting assets were designed to help draw attendees onto the medical stand at the European Respiratory Society congress in London. Entirely above brand, these experiences helped bolster GSK’s position as leaders in respiratory medicine, demonstrate their continued investment and commitment, and facilitate much needed discussions on current science.


Finalists Video
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Judges Comments
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Silver: Dining Experience 'Tiny Chef' Velphoro

By: Swordfish Advertising
For: Vifor Fresenius Medical Care Renal Pharma (VFMCRP)

Hyperphosphataemia is a silent killer in patients with chronic kidney disease. Diet management is a key factor in controlling this condition, yet Nephrologists rarely discuss diet with patients.


The VELPHORO® dining experience was an immersive exhibition booth experience which merged the virtual world with the real one. A mock high-end restaurant environment, with live waiter, was created to raise awareness of the importance of diet management. Delegates were challenged to order a meal with the lowest phosphorous content.


The ‘winning’ meal was then ‘cooked’ on the table by an animated miniature chef, using the specialist technique of 3D projection mapping.

By: McCann Torre Lazur London
For: GSK

We had a bold objective with our 2016 ERS congress experience; to ensure that GSK were seen as the leaders in respiratory medicine. Given that London is the home of GSK we wanted to make our presence bigger and bolder (and more effective) than any year before. Our “Live Every Breath” campaign lived across media touch points at City Airport and continued at ExCeL, with a hanging LED paneled crown, touchscreens, footpads and multi-touch video walls. The ambient and interactive brand experience was bold and innovative, and ranked GSK a top exhibitor at the event.

By: Pulsar Healthcare
For: Teva UK

Partnering with the NHS to provide an interactive digital health zone at NHS Expo. Teva UK content was displayed through leap motion, interactive walls and 3D printing. The NHS also had leap motion and VR. In addition, telepresence robots undertook surveys and digital pledges were collected and shown in a forest of leaves that produced an outcomes document mentioned in The Sunday Times and The Guardian.


The true partnership approach not only demonstrated effectiveness with pharma and NHS but also how different innovative initiatives could work side by side.

Some of the material on these pages may be intended for viewing only by UK healthcare professionals.

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