By: talkhealth Partnership Ltd
For: Mölnlycke Health Care
Mölnlycke Health Care Ltd’s 2015 objective was to increase
sales for its skincare brand, Epaderm.
talkhealth was engaged to leverage existing digital Epaderm
content, positioned across the talkhealth website, across social media
campaigns to reach new communities.
Activities were designed to grow the @Epaderm Twitter
following through engagement and driving traffic to Epaderm content.
Market insights were collected and analysed throughout the
campaign, alongside sales and prescription data and feedback from Mölnlycke, to
ensure KPIs were achieved.
Epaderm became the fastest growing brand in OTC
dry skin category
From 14th to 9th position
323% increase in online brand followers