By: Halesway Ltd
Stringent licensing requirements insist biosimilars
demonstrate comparable quality to reference biologics. And prescribers need
that reassurance too.
At ESMO 2015 Hospira, a Pfizer company, wanted to raise
awareness of their state-of-the-art Zagreb manufacturing facility, which is committed
to exceptional quality.
Oculus Rift was used to recreate the facility in virtual
reality. Delegates navigated from room to room, exploring at their leisure.
Explanatory videos could be viewed by focusing on hotspots.
They were then photographed against a ‘green screen’, and
received a composite photograph attached to a corporate brochure, reinforcing
the quality message through a fun, informative item to take away.