For: Edwards Lifesciences
Virtual Valve is a novel, 360-degree, virtual reality
educational experience developed by emotive for Edwards Lifesciences. Virtual
Valve was created with integrated advanced gaming and animation software, using
the principles of gamification. Virtual Valve was specifically designed to
educate interventional cardiologists on the suitability of TAVI in a wider
patient population. By combining the latest technology and expert knowledge, a
fully immersive, multisensory experience was delivered that allowed detailed
exploration of aortic stenosis in patients’ beating hearts.
TIGGER Data Visualisation
By: PharmiWeb Solutions
For: ViiV Healthcare
It shows the
data in an attractive and intuitive way, making the process of learning about
the risks and benefits of a drug a natural and enjoyable experience.
was built iteratively, with contributions from ViiV Healthcare, PharmiWeb
Solutions and Infogr8, who took the initial concepts from ViiV, analysed the
data and turned them into designs that were a work of art. The highly
interactive data makes HCPs want to play and learn more.