By: Boehringer Ingelheim, Roy Castle Lung Cancer Foundation and Pegasus
'Beatbox Cough' was a bold project by Boehringer Ingelheim and the Roy Castle Lung Cancer Foundation to raise awareness of a persistent cough as a possible symptom of lung cancer and to encourage people to see their doctor if they have a cough that doesn’t go away. Targeting unsuspecting commuters on the London Underground, the stunt saw World Champion beat-boxers highlight that sometimes a cough is not just a cough. The attention-grabbing flash-mob was captured on video and shared across multiple platforms, accumulating over 100,000 views and resulting in high profile media coverage. Follow up research confirmed the project helped drive action as well as awareness.
Promoting patient-centred care in PsA
By: Publicis LifeBrands Resolute
For: Janssen Pharmaceutica NV
Janssen, one of the Pharma companies of
J&J, launched an established brand, in a new disease area, psoriatic
arthritis (PsA), and wanted to build their footprint in the field. Using an
innovative platform, ‘Huddle’, we convened a multidisciplinary group,
comprising of European patient groups, dermatologists, rheumatologists,
guideline contributors and researchers to gather opinions and explore PsA
diagnosis and management. It was the perfect platform to build an online
community and stimulate discussion amongst our experts over a period of six months.
It resulted in the publication of an original research article in the medical
journal, JEADV, (vs our original objective of a supplement), due to the quality
of research and unique methodology – a feat unheard of for this type of pharma