Effectiveness Award

Digital projects within healthcare partnerships

Sponsored by MMS360

You can play Digital Buzzword Bingo at the Digital Awards or in any marketing meeting. Programmatic Buying; Immersive Experience; Real-Time Bidding; HTML5; ROI; Clickability; Engagement; Earned media; Viral; Content Curation; Native Advertising; Custom activation; Gamification; Agile Marketing; Infographic; Analytics; Metrics; Adserving; Automation; Content Marketing; Multichannel; SEO; SEM; PPC; Responsive Design; Retention; Social Media; User Experience; Affiliate Marketing; Behavioural Targeting; Positive Outcomes; Click Through; Eyeballs; Interactive Advertising; Intranet; Opt-In; Permission Marketing; Portal; Streaming; Webinar; Yield. We’ll be playing on the night too. If you match the number of buzzwords that we spot, we’ll send you a prize. Email andrew@mms360.co.uk with your answer. Alternatively cut through the Confusing, Repetitive, Annoying, Parlance and talk to us. We speak plain English and are more interested in achieving your objectives with your audiences than we are at blinding you with science. Although we will still deliver outstanding Audience Engagement!

Gold: Stroke Landscape Tool
By: Greater Manchester AHSN and Daiichi Sankyo

Silver: 'Beatbox Cough'
By: Boehringer Ingelheim, Roy Castle Lung Cancer Foundation and Pegasus

'Beatbox Cough' was a bold project by Boehringer Ingelheim and the Roy Castle Lung Cancer Foundation to raise awareness of a persistent cough as a possible symptom of lung cancer and to encourage people to see their doctor if they have a cough that doesn’t go away. Targeting unsuspecting commuters on the London Underground, the stunt saw World Champion beat-boxers highlight that sometimes a cough is not just a cough. The attention-grabbing flash-mob was captured on video and shared across multiple platforms, accumulating over 100,000 views and resulting in high profile media coverage. Follow up research confirmed the project helped drive action as well as awareness.

Bronze: Promoting patient-centred care in PsA
By: Publicis LifeBrands Resolute
For: Janssen Pharmaceutica NV

Janssen, one of the Pharma companies of J&J, launched an established brand, in a new disease area, psoriatic arthritis (PsA), and wanted to build their footprint in the field. Using an innovative platform, ‘Huddle’, we convened a multidisciplinary group, comprising of European patient groups, dermatologists, rheumatologists, guideline contributors and researchers to gather opinions and explore PsA diagnosis and management. It was the perfect platform to build an online community and stimulate discussion amongst our experts over a period of six months. It resulted in the publication of an original research article in the medical journal, JEADV, (vs our original objective of a supplement), due to the quality of research and unique methodology – a feat unheard of for this type of pharma initiative.

By: Cherry
For: Thermo Fisher

Haydn’s Wish is a charity set up to raise awareness of the link between asthma and allergy in children. To increase awareness and allergy testing in children with asthma, we created a new website, TV ad, PPC campaign and social media advertising to encourage parents to take their child for an allergy review if they experienced symptoms outlined in our campaign. As a result of the campaign, the new website saw an increase from 2,618 users to 141,439 in 1 year, and 960 parents in our survey said they would definitely take their child to the GP having seen it.

By: Packer Forbes Communications
For: Gilead Sciences Ltd. UK

  • My HIV…My Rules is an emotive and compelling film telling personal stories of ordinary people living inspirational lives with HIV. It was developed in conjunction with the HIV community as a core campaign tool to empower people living with HIV to initiate positive lifestyle changes to safeguard their long-term health.  The film was premiered at an event just ahead of World AIDs Day. The film has been talked about, tweeted about and watched over 1,000 times since its launch in November 2015. On Twitter alone it received 148 tweets (reaching an audience of 1,967,284).

Some of the material on these pages may be intended for viewing only by UK healthcare professionals.

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