By: Halesway Ltd
In 2015, MOvember expanded to include MOVEmber, an opportunity to raise money through MOVEment.
In support, we organised the Tour de Halesway, a static bike challenge where volunteers cycled in 30 minute slots over 12 hours.
Its objectives were to increase staff engagement with charitable giving, promote team spirit and reinvigorate our social media activity.
During the Tour, everyone could view a digital leader-board from their desk, including a webcam feed showing who was currently cycling.
Tweets and posts were made throughout the 12 hours, using a specially created social media tag.
Sponsorship per mile raised double the original target.