Craft award

Agency websites & digital self-promotion

Gold: 90TEN's Life.Changing website
By: 90TEN

As part of the 90TEN rebrand the company developed a creative website that centres on real-life portraits of members of the public aged between two and 84. The portraits represent the diverse nature of the patients their work affects, bringing to life the company’s Life.Changing philosophy of putting people at the heart of everything it does. The website was inspired by the meteoric uptake of GIFs, especially in social media, and includes a living portrait gallery of its staff. Users to the site increased by an average of 800% helping to cement the company’s footprint in the digital space.



Silver: RFA Website Re-launch
By: RFA Advertising & Marketing

The existing website was looking tired and dated, and no longer accurately reflected our work.

 

The task was to create a website that stood out from the crowd, engaged and informed our audience, whilst driving home our core message of creative and digital excellence under one roof.

 

The copy was kept short, with the emphasis on visual engagement and interactivity, increasing dwell-time on the site.

 

The ‘Shelf’ theme is something different in this sector, providing flexibility, updates, or seasonal twists.

 

The launch coincided with our Christmas Advent Calendar mailing, with a call to action to visit the site.



Bronze: White Christmas
By: Sudler London

The objectives of this piece were 1) Develop a Christmas card that was innovative and would stand out from other agency cards 2) Showcase Sudler’s commitment in constantly striving for digital innovation

 

Our approach was to develop a virtual reality card utilizing Google cardboard and a bespoke app, all delivered via a direct mail piece. The user experience was then of a winter landscape where certain challenges had to be overcome to reveal a white Christmas wonderland.

 

The success of the piece was great with 120 direct mail pieces being delivered, 70% downloading the app and very positive feedback from recipients.




By: Halesway Ltd

In 2015, MOvember expanded to include MOVEmber, an opportunity to raise money through MOVEment.
In support, we organised the Tour de Halesway, a static bike challenge where volunteers cycled in 30 minute slots over 12 hours.
Its objectives were to increase staff engagement with charitable giving, promote team spirit and reinvigorate our social media activity.
During the Tour, everyone could view a digital leader-board from their desk, including a webcam feed showing who was currently cycling.
Tweets and posts were made throughout the 12 hours, using a specially created social media tag.
Sponsorship per mile raised double the original target.

By: Life

To challenge the notion that healthcare advertising is a poor relation to consumer advertising, this campaign emulates the style of a high-end perfume campaign, using the visual and verbal language of fragrance ads and using agency employees as models. Instead of a perfume bottle the campaign has a drug vial with the faux-French strapline “Le doux parfum du succes”. The website was designed in the style of a magazine and online portfolio. Traffic was driven to the website using HTML emails with animated GIFs, AR links on ads and business cards, mailshots containing a vial of scent (like department store samples), and social media links.




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