PM Society Digital Awards 2016 - Winners Announced
emotive and Langland lead the agency field, Edwards, Shire, Astellas and BI top the pharma chart
Wednesday 27th April saw the seventh PM Society Digital Awards take place at The Brewery in London. 420 guests sat down to dinner before the winners were announced by the voice of the Lotto Alan Dedicoat and comic host Jason Manford. The event was supported by The Earthworks as main sponsor and was preceded by an educational event – Digital Works III.
This year’s most successful agency was emotive who took home four awards; three Gold Awards for best digital solution for Congress or Meeting, best digital HCP programme and best Market Access entry and a Silver Award in the Innovation category. One of their entries was the highest scoring entry overall, the Virtual Valve project, which impressed the panel by its effective use of VR technology to achieve clear educational goals with a definite wow factor.
Langland was a close second with an impressive three Gold Awards for best Social media project, best Animation and best Film. Their project “Sniffers” for Randox Laboratories stood out for its brave use of social media channels including adverts on porn sites. McCann Manchester was in third place with two Gold Awards and a Bronze. Interestingly, at the last Digital Awards these same three agencies all came in the top four places along with Red Door Communications. Other agencies winning Gold this year were Halesway, Incuna, 90TEN, Pegasus, RFA and The Earthworks.
Among pharma companies, Edwards Lifesciences won two Golds and a Silver award. Astellas won two Golds and two Bronze awards, and Shire Pharmaceuticals won two Golds and a single Bronze. Boehringer Ingelheim won this year’s Social Media Pharma Company of the Year Award as well as two Silver awards and a Bronze. Other companies winning Gold in the main categories included Randox Laboratories, Bayer, Daiichi Sankyo, MSD, Otsuka, Abbott Vascular and Biogen.
The new Healthcare Partnerships Award was won by the Greater Manchester Academic Health Science Network for their AF-related Stroke Landscape Tool, produced in partnership with Daiichi-Sankyo. The Innovation award was won by Pegasus and Biogen for their mode of action live video experience using 3D projection mapping. The Best Digital Account or Project Manager was Catherine Silk from Radical Departures. Runner up was Ruta Freitakaite from W20.
There were 17 categories at this year’s awards, with some big changes from last year. For the first time international entries were accepted across the board and there were three new categories; Digital projects within Healthcare Partnerships, Digital tools for Market Access and Agency self-promotion. As in previous years, judging was in two phases, the first online and the second an exciting day involving face-to-face presentations to panels of judges. The judges were predominantly industry experts and were joined by a number of agency creative and digital specialists to add expertise from the service sector.
Awards lead Rachel Farrow said – “it was great to see a 30% increase in entries this year and submissions from 52 different companies. The Digital Awards continues to evolve along with the industry and celebrates the use of new technology as well as tried and tested digital solutions in every aspect of pharma marketing and education in healthcare.”
This year there was an educational meeting in the afternoon, the third in the Digital Works series, which covered a range of topics from mobile health solutions in rare diseases to NHS endorsement of health apps and the use of SEO and digital PR in pharma. A full meeting report will be available at pmsociety.org.uk