Digital solution for congress / symposium

Sponsored by OMP Digital

OMP Digital started as a specialist agency in video production. We have now expanded our services to encompass consultancy, content development and engagement strategies. 

We will help shape and understand your business strategy, and then make sure that solutions work across both external and internal interfaces. With significant experience of both sides of the client and agency interface we can provide a truly collaborative partnership.

Video production is not something that many agencies specialise in, but we believe it remains the most powerful and engaging medium for online engagement, and it will always be one of our core skills. We work for both industry and agency clients who need quality video production - often at short notice!



GoldDecisions in Time

By: emotive
Decisions in Time Decisions in Time Decisions in Time
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Decisions in Time (DiT) are expert-led workshops, supported by an integrated and unique digital framework, designed to encourage healthcare professionals to recognise ‘clinical inertia’ in the context of managing type-2 diabetes. DiT utilised virtual mannequins, a bespoke iPad app, real-time data and delegate voting to create a digital framework that reinvented the traditional patient case study. Pre-filmed actors projected onto bespoke, laser cut composites simulated patients. Combined with the DiT app, acting as a clinical management system and a live discussion forum, this created a positive space for debate, enabling delegates to share experience and ultimately reconsider entrenched behaviours



Finalist: Absorb Interactive Augmented Reality

By: Halesway Ltd

Absorb Interactive Augmented Reality Absorb Interactive Augmented Reality Absorb Interactive Augmented Reality
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Absorb, the world's first BVS, is ground-breaking for people with CAD. Over approximately 2 years it dissolves, leaving nothing behind but a treated, near natural vessel.

Abbott wanted to make an impact at their showcase congress: EuroPCR. The objective was to promote the innovative nature of Absorb, and provide a strong attractor to drive traffic and engage with delegates.

The AR created a queue of people waiting to take part. When delegates were interacting, their colleagues used cameras and tablets to record the action.

Delegates could provide contact details and register their interest in Absorb; nearly 1,500 contacts were obtained.



Finalist: Sanofi Everywhere

By: sanofi

Sanofi Everywhere Sanofi Everywhere Sanofi Everywhere
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Innovation for Sanofi Diabetes in launching a Blippar Augmented Reality Campaign for DUK which tripled the active reach beyond those attending.

Strategy:

·  Warm-up HCPs with a personal Blippable message from Sanofi, activating a charity donation raising £20K for DUK

·  Create wow at exhibition with a new type of stand  – facilitated by Blipping the back wall, banners, cups, signs to get a Virtual representation of the stand viewed on smart devices

·  Engaging content & game on the Blipp to compliment stand

·  Longevity through ‘taking the Sanofi stand home’ via delegate bag insert

·  Re-tasking assets for future shows to create positive ROI




Finalist: Spotlight Bipolar: Congress Communication Portal

By: VCCP Health

Spotlight Bipolar: Congress Communication Portal Spotlight Bipolar: Congress Communication Portal Spotlight Bipolar: Congress Communication Portal
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Lundbeck challenged VCCP to make them a leading voice in Bipolar I disorder, increasing awareness of new developments in treating the condition.

Psychiatrists usually change treatment approach based on peer discussions, so we created a focussed online presence where most of these discussions happen - major psychiatric congresses.

Spotlight Bipolar set a new benchmark for real-time response in digital healthcare. Content was created on-site at events, approved and published within hours. This meant delegates could read about and react to each day’s topics while they were still current - a live, evolving debate resulting in 3776 visits in six days.



Some of the material on these pages may be intended for viewing only by UK healthcare professionals.




PM Society Digital Media Awards 2014 sponsors:

Cegedim Elsevier Pharma Solutions emotive HAVAS LYNX pharmaphorum LinkedIn go digital health, a part of Virgo Health OMP Digital Binley's MSA Media bmore creative brainsell PriMe Training BMJ Star M3 Symplur STweM