Organisations and information on diversity in communications and healthcare.

Taylor Bennett Foundation: The Taylor Bennett Foundation is a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications   No Turning Back 2020 (originally BAME 2020): An organisation with the aim of increasing the number of people from black, Asian, minority ethnic backgrounds working … Continued

Reasons why pharma should re-evaluate the role of the pharmacist

Community pharmacists are a vital point of contact for service users. They participate in a huge range of health services from dispensing medications to delivering vaccinations to assisting minor ailments. Together, these services add up to a total of approximately 1.6 million visits to a pharmacy per day in the UK. During the COVID-19 pandemic, … Continued

5 things you should consider to support pharmacies

Pharmacists have always been one of the first points of contact for people seeking medical advice. Due to our stretched primary care service, health transformers are increasingly looking to further utilise pharmacists’ extensive expertise and support the public to engage with pharmacy services. The role of the pharmacist is thus arguably now more important than … Continued

How to go beyond the patient information leaflet

The Patient Information Leaflet (PIL) is not patient friendly. Despite this, it is a legal requirement that cannot be influenced in terms of appearance and tone of voice, even though the style doesn’t agree with what patients want. So, what else can we do? We talked about the PIL at our recent Patient Engagement webinar … Continued

The Impact of COVID-19 and Telehealth on Patients from

Supporting patients who may find accessing telehealth more challenging Telehealth, often hailed as a saviour during the pandemic, has many benefits. But what happens if you struggle with hearing loss, have dementia, don’t speak English as first language or simply don’t have access to the technology required. At our recent Patient Engagement webinar we discussed … Continued

How to improve your patient-facing materials

If patients do not understand information about their condition, it can be difficult for them to take an active role in the management of their health It is our job as communicators to ensure that the materials we produce for patients are not only factually accurate, but are also easy to understand and give patients … Continued

Digital Awards Winners’ Webinars – presentations

On the 1st & 6th October 2020 we showcased some of the winning entries from September’s Digital Awards. Moderated by Carwyn Jones, he was joined by some of the Gold winners who presented their work. View their presentations below : Congress, meetings & events Innovation – Best use of new or emerging technology HARPOON Beating … Continued