Excelling in customer engagement – webinar write up

Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic.  Wednesday, 6th May Industry and agency experts joined the PM Society’s inaugural webinar on the 6th May to discuss how communications in the healthcare industry are being redefined during the COVID-19 pandemic. The event was curated by … Continued

Think twice before you call a pitch

Every client/agency relationship has its ups and downs.  There’ll inevitably be points of frustration along the way, where you might be tempted to call a pitch and review. Before you make that decision, it’s worth pausing and reflecting on the implications of pitching and the alternative options. One question worth asking is…are you sure your … Continued

Perceptions of barriers to healthcare information for patients

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information. This factsheet series looks at how doctors use patient information in practice, what sources they use most, the perceived impact on patients and the barriers to patients accessing good quality information. Below, the third factsheet … Continued

How doctors use health information in and before a consultation

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information. This factsheet series looks at how doctors use patient information in practice, what sources they use most, the perceived impact on patients and the barriers to patients accessing good quality information. Below, the first factsheet … Continued

Why you should enter awards this year

It’s a strange time for us all as we adjust to remote working, not just when we want to, but all the time. The teams I work with are finding things take longer, videoconferencing is more tiring than being in the office and clients are delaying projects and moving the goalposts so there is a … Continued