The PM Society is not-for-profit and mainly run by volunteers from the pharmaceutical and life sciences sectors that bring ‘frontline’ expertise to bear on its activities and events.  There’s also a core team based at the Horsham office, which provides administrative support and strategic oversight across the different PM Society work streams.


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The PM Society Executive Committee


Craig Bradley

Craig Bradley
Chairman & Market Access Lead

Craig is currently the Commercial Lead for Rare GI across the UK within the GI Business Unit at Takeda. Craig has worked for Takeda, through the 2019 acquisition of Shire Pharmaceuticals, since July 2006 within a variety of sales, marketing and market access roles. Craig is currently responsible for several rare disease / orphan launch. Previously Craig was responsible for the Internal Medicine franchise which consisted of several rare disease launch brands and a series of established brands, whilst he was also formerly the National Manager for Market Access, responsible for leading the delivery of market access operational objectives. Craig has over 15 years' experience within the pharmaceutical industry, also working for both Unomedical and Novartis during this time. Away from work Craig is usually found renovating his house in South West France or supporting a resurgent Sheffield Wednesday!

Craig has been the PM Society Market Access Interest Group Lead since May 2016, a member of the Executive Committee since July 2016 and Chair of the PM Society itself since February 2017.

Rachel Farrow

Rachel Farrow
Director & Digital Awards Lead

Rachel was Co-Chair of the Society from March 2014 to February 2017 and has been on the Executive Committee of the Society since 2007. She is Chair of the Digital Awards, an event she launched in 2009. Rachel has over 20 years’ experience in the healthcare and communications industries. She has managed several agencies, was Global Vice President of Medical Communications at Quintiles for 5 years and is currently a business consultant with her own company Route 73 Consulting. Her expertise spans communications, business management, digital media, patient programmes and medical education.

Carwyn Jones

Carwyn Jones

Carwyn was Co-Chair of the Society from March 2014 to February 2017 and has been a member of the Executive Committee since 2009. He is also currently a director of the Society. Carwyn is a Senior Partner at OPEN Health where he has undertaking various roles in General management, Strategy & Operations and Business Development. He also spent several years at where he was Head of pharmaceutical sales and marketing, and Eli Lilly & GSK within various sales and marketing roles. He is also a committed Welsh rugby fan !

Caroline Benson

Caroline Benson
Patient Engagement Interest Group Lead

Caroline has worked in healthcare agencies for many years and runs Cuttsy+Cuttsy, a strategic healthcare communications agency that she set up in partnership with her brother in 2011. She won the Campaign magazine and the IPA’s Women of Tomorrow 2018 Award and for the past two years has won The Working Mums SME Top Employer award. She is the PM Society’s Patient Engagement Interest Group Lead and her claim to fame is that her dog starred in American Werewolf in London.

Jonathan Dancer

Jonathan Dancer
PriMe Training Lead

Jonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a Registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals, General Marketing Manager of Wellcome UK and Head of Marketing, Wellcome Danmark A/S. He also had roles heading up Teva in the UK and sales and Sales Management roles at Wellcome and Ciba-Geigy.

Jonathan established red kite consulting group in 1999 and Redbow Consulting Group in mid-2013.

Jonathan is a respected judge in many industry competitions, Training Lead for the PM Society and a visiting lecturer in Marketing at Kings College London. He specialises in consulting, primarily in strategy development, gaming, business simulation, marketing and organisational change.

Chris Edmonds

Chris Edmonds

With a 20-year background in healthcare, including experience in practice and as a pioneer of e-learning in eye care, Chris is the MD of emotive, a multi-award winning healthcare communications agency working with leading global and EMEA life sciences companies including pharmaceutical, medical device and rare disease specialists.

Having previously founded one of the largest providers of Continuing Education & Training for the optical profession, he sits on the boards of two healthcare focused companies involved in training, publications and conferences. Passionate about engagement in science by young people, he also serves as a Governor at Beaconsfield High School in the UK.

Neil Smith

Neil Smith
PM Society Awards lead

Neil is one of the longest serving PM Society committee members having joined the Society in 1993. He served three years as chair from 1997 and, since 1999, has been responsible for the Society's Annual Awards held in January. Neil also provides assistance with the design and production requirements of the Society. In the industry since the mid-eighties, when he started out as a copywriter with Wellcome. Neil has worked in several agencies including CBA & Associates, Affiniti (which he co-founded), and until recently Solaris Health where he was Director of Creative Copy. Outside work he is on a mission to see as much of the world as possible and he also enjoys visiting National Trust properties and the arts.

Colin Williams

Colin Williams
Digital Interest Group Lead

Colin has been actively involved with the PM Society for over a decade, assisting with the Digital Awards in particular and now leading our Digital Interest Group, spanning activities across education, content, events and awards. He is currently Global Digital Channel Manager at GSK. Colin has spent more than 20 years in the industry gaining extensive experience in digital marketing, operational & project management, marketing and market research. Previous employers include PharmiWeb Solutions, Boehringer Ingelheim, Taylor-Nelson Sofres and IMS Health. He is also a committed, if perennially disappointed, Tottenham Hotspur fan!


The PM Society Committee


Ben Blackmore, Managing Director, bmore creative

Ben Blackmore
Managing Director - bmore creative

Michael Brandreth

Michael Brandreth
Executive Director - WebMD Global

Cara Bunce
Senior Account Manager - Big Pink

Hassan Chaudhury
CIO - Health iQ

David Clarke, Managing Director & Consultant, Ethical Reach

David Clarke
Managing Director & Consultant - Ethical Reach

Gavin Coetzee
Business Director - M3

Gary Duncan
International Marketing Director - Jazz Pharmaceuticals

Simon Fogg
Area Business Manager - Diabetes Care - Roche

Kate Hopkinson
Head of Brand Development - 11 London

Rosie Humphreys
Assistant Producer - Radical Departures

Duncan I'Anson
Market Development Manager - Bayer Healthcare

Jill Jackling
eMedia and Sales Support Officer - Servier Laboratories Ltd

Adam Jeffery
Commercial Director - pharmaphorum

Tessa Lush
Director - The Lush Consultancy

Ben Mansfield
Deputy Managing Director - Four Health Media

Dominic Marchant
Founder & Managing Director - DJM PAN Unlimited

Colette Murphy
Client Services Director - Purple Agency

Irina Osovskaya
Global Director of Mobile & Customer Experience Strategy - Astra Zeneca UK

Ramesh Patel
Director - Brainsell Ltd

Rob Preece
UK Product Manager - Allergan

Calum Shaw
IS Project Manager, Digital Marketing Solutions - sanofi

Ruth Slater
Science & Health Communications Consultant

Paul Tanner
Chairman - 90TEN Healthcare

Graham Thoms
Head Commercial Operations UK - Valneva

Simon Walker
Owner - TallSim

Phil Wright
Head Marketing - Takeda UK

Deborah Wyatt, Founding Director, talkhealth Partnership Ltd

Deborah Wyatt
Founding Director - talkhealth Partnership Ltd


Office team


Helen Eade

Helen Eade
Training and Education Manager

Helen joined the team in November 2016 tasked with promoting and developing the PM Society’s PriMe training programme and organising educational events. Helen is passionate about learning and development and is on a mission to continue the PM Society’s mantra of driving excellence in pharmaceutical marketing.

Helen’s background is in digital marketing and advertising, working across the healthcare, telecommunications and media industry with M3, Vodafone and Microsoft.

Outside of work Helen spends her time running after her two young children, working on a never ending house renovation project and frequenting antique fairs and auction houses.

Lorna Milner

Lorna Milner
Awards Manager

Lorna joined the PM Society as Marketing Co-ordinator early in 2012 before being promoted to Project Manager in 2015. 2018 saw her take over the reins as Awards Manager responsible for all aspects of planning for both the PM Society Awards and Digital Awards.

In the industry since 2000, Lorna was previously events, accounts and office manager at event specialists Genesis Adoration and before that she worked at American Express Gold and Platinum Card Travel and Hogg Robinson. Her time outside work is taken up with her two young daughters and the occasional 10k race.

Jackie Brown

Jackie Brown
PriMe & Events Coordinator

Jackie has worked with the PM Society since 2008 and is responsible for the organisation and administration of PriMe training courses. Working with the PriMe trainers, she delights in helping delegates select courses to help them develop their careers.

Jackie started her career working for BT from 2000 as PA to the Sales Director, then moved into training where she worked for BAA before moving into the pharmaceutical industry.

Alexandra Hankinson

Alexandra Hankinson
Events and Communication Executive

Alex joined the team in September 2018 and has been tasked with growing the PM Society’s social media network, assisting with the awards, managing the Digital Interest Group and running educational events.

Alex’s background is event management and has worked in Las Vegas organising a number of events for her clients and also award ceremonies for William Reed.

Outside of work, Alex can be found somewhere on the South Downs walking her dog, in the gym or out with friends.

Fay Bugler

Fay Bugler
Finance Manager

Fay joined the Society in 2008 and is responsible for the Society’s financial management, budgeting and reporting.

Fay started her career at Barclays Bank, followed by a long stint at Kuoni Travel. She has also worked in an Agency, dealing with Pharma clients, and an accountancy practice.

Outside of work Fay can be found ferrying her teenage children to hockey and equestrian events.

Becky Hamp

Becky Hamp
Marketing & Events Assistant

Becky joined the team in July 2019 as Marketing and Events Assistant.

Becky supports with the marketing and running of our educational events across the different interest groups, and assists with both award ceremonies. Becky graduated from Cardiff University in June 2019 in Criminology and Sociology.

When not working, Becky can be found either out with friends, socialising or horse riding.


Oscar Eade
PM Society’s ferocious guard dog