The PM Society is not-for-profit and mainly run by volunteers from the pharmaceutical and life sciences sectors that bring ‘frontline’ expertise to bear on its activities and events.  There’s also a core team based at the Horsham office, which provides administrative support and strategic oversight across the different PM Society work streams.


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The PM Society Executive Committee


Craig Bradley

Craig Bradley
Chairman & Market Access Lead

Craig is currently Brand Manager within Internal Medicine at Shire Pharmaceuticals. Craig has worked for Shire since July 2006 within a variety of sales, marketing and market access roles, and was most recently the National Manager for Market Access, responsible for leading the delivery of market access operational objectives. Craig has over 15 years' experience within the pharmaceutical industry, also working for both Unomedical and Novartis during this time. Away from work Craig is usually found renovating houses or supporting a resurgent Sheffield Wednesday!

Craig has been the PM Society Market Access Interest Group Lead since May 2016 and has been a member of the Executive Committee since July 2016.

Rachel Farrow

Rachel Farrow
Director & Digital Awards Lead

Rachel was Co-Chair of the Society from March 2014 to February 2017 and has been on the Executive Committee of the Society since 2007. She is Chair of the Digital Awards, an event she launched in 2009. Rachel has over 20 years’ experience in the healthcare and communications industries. She has managed several agencies, was Global Vice President of Medical Communications at Quintiles for 5 years and is currently a business consultant with her own company Route 73 Consulting. Her expertise spans communications, business management, digital media, patient programmes and medical education.

Carwyn Jones

Carwyn Jones
Director & Digital Lead

Carwyn was Co-Chair of the Society from March 2014 to February 2017 abd has been a member of the Executive Committee since 2009. He is Digital Lead for the PM Society responsible for the Digital Works events and the live webinar Digital Breakfasts. He is currently a Partner at OPEN Health – prior to this he started The Earthworks (an OPEN Health company) with Alex Butler. He also spent several years at where he was head of pharmaceutical sales and marketing.

Carwyn has spent more than 20 years in the industry holding senior roles at Eli Lilly, GSK and Sudler & Hennessey. His experience covers all aspects of digital marketing, sales, brand management, global strategy and strategic planning. A specialist in digital marketing, he runs courses for PriMe and regularly speaks at international healthcare conferences and is a previous chair of the EyeforPharma European e-marketing summit. Carwyn is also a committed Welsh rugby fan!

Jonathan Dancer

Jonathan Dancer
PriMe Training Lead

Jonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a Registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI - he was seconded to Teva as UK Managing Director during the European Copaxone™ start up.

After his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer), he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy, Jonathan left MSI to establish Redbow Consulting Group in mid-2013.

Jonathan is a respected judge in many industry competitions, a training partner of the PM Society on the PriMe programme and was a faculty member on the ACRP Higher Medical Training programme in the UK.  He specialises in consulting, primarily in strategy, marketing and organisational change.

Chris Edmonds

Chris Edmonds
PM Society Awards Steering Group

With a 20-year background in healthcare, including experience in practice and as a pioneer of e-learning in eye care, Chris is the MD of emotive, a multi-award winning healthcare communications agency working with leading global and EMEA life sciences companies including pharmaceutical, medical device and rare disease specialists.

Having previously founded one of the largest providers of Continuing Education & Training for the optical profession, he sits on the boards of two healthcare focused companies involved in training, publications and conferences. Passionate about engagement in science by young people, he also serves as a Governor at Beaconsfield High School in the UK.

Neil Smith

Neil Smith
PM Society Awards lead

Neil is one of the longest serving PM Society committee members having joined the Society in 1993. He served three years as chair from 1997 and, since 1999, has been responsible for the Society's Annual Awards held in January. Neil also provides assistance with the design and production requirements of the Society. In the industry since the mid-eighties, when he started out as a copywriter with Wellcome, Neil has worked in several agencies including CBA & Associates, Affiniti (which he co-founded), and currently Solaris Health where he is Director of Creative Copy. Outside work he is on a mission to see as much of the world as possible and he also enjoys visiting National Trust properties and the arts.

Colin Williams

Colin Williams
Digital Support

Colin has been actively involved with the PM Society for many years, assisting with the Digital Awards in particular. He is currently Commercial Director at MMR International, a full-service market research agency whose proprietary digital listening & analytics software unlocks key insights to help clients make informed business decisions and to answer their big questions. Colin has spent more than 20 years in the industry gaining extensive experience in digital marketing, operational & project management, marketing and market research. Previous employers include PharmiWeb Solutions, Boehringer Ingelheim, Taylor-Nelson Sofres and IMS Health. He is also a committed, if perennially disappointed, Tottenham Hotspur fan!


The PM Society Committee


Caroline Benson, Director, Cuttsy+Cuttsy

Caroline Benson
Director - Cuttsy+Cuttsy

Ben Blackmore, Managing Director, bmore creative

Ben Blackmore
Managing Director - bmore creative

Michael Brandreth

Michael Brandreth
Executive Director - WebMD Global

Cara Bunce
Senior Account Manager - Big Pink

Hassan Chaudhury
CIO - Health iQ

David Clarke, Managing Director & Consultant, Ethical Reach

David Clarke
Managing Director & Consultant - Ethical Reach

Gavin Coetzee
Business Director - M3

Gary Duncan
International Marketing Director - Jazz Pharmaceuticals

Simon Fogg
Area Business Manager - Diabetes Care - Roche

Kate Hopkinson
Head of Brand Development - 11 London

Rosie Humphreys
Assistant Producer - Radical Departures

Duncan I'Anson
Market Development Manager - Bayer Healthcare

Jill Jackling
eMedia and Sales Support Officer - Servier Laboratories Ltd

Adam Jeffery
Commercial Director - pharmaphorum

Tessa Lush
Director - The Lush Consultancy

Ben Mansfield
Deputy Managing Director - Four Health Media

Dominic Marchant
Founder & Managing Director - DJM PAN Unlimited

Colette Murphy
Client Services Director - Purple Agency

Irina Osovskaya
Global Director of Mobile & Customer Experience Strategy - Astra Zeneca UK

Ramesh Patel
Director - Brainsell Ltd

Rob Preece
UK Product Manager - Allergan

Calum Shaw
IS Project Manager, Digital Marketing Solutions - sanofi

Ruth Slater
Science & Health Communications Consultant

Paul Tanner
Chairman - 90TEN Healthcare

Graham Thoms
Head Commercial Operations UK - Valneva

Simon Walker
Owner - TallSim

Phil Wright
Head Marketing - Takeda UK

Deborah Wyatt, Founding Director, talkhealth Partnership Ltd

Deborah Wyatt
Founding Director - talkhealth Partnership Ltd


Office team


Helen Eade

Helen Eade
Training and Education Manager

Helen joined the team in November 2016 tasked with promoting and developing the PM Society’s PriMe training programme and organising educational events. Helen is passionate about learning and development and is on a mission to continue the PM Society’s mantra of driving excellence in pharmaceutical marketing.

Helen’s background is in digital marketing and advertising, working across the healthcare, telecommunications and media industry with M3, Vodafone and Microsoft.

Outside of work Helen spends her time running after her two young children, working on a never ending house renovation project and frequenting antique fairs and auction houses.

Lorna Milner

Lorna Milner
Awards Project Manager

Lorna joined the PM Society as Marketing Co-ordinator early in 2012 before being promoted to Digital Awards Project Manager in 2015. She holds responsibility for key areas of planning and organisation of the Awards. In addition she provides database, finance, and marketing and office support.

In the industry since 2000, Lorna was previously events, accounts and office manager at event specialists Genesis Adoration and before that she worked at American Express Gold and Platinum Card Travel and Hogg Robinson. Her time outside work is taken up with her young daughters and the odd Zumba class.

Jackie Brown

Jackie Brown
PriMe Coordinator

Jackie Brown, PriMe training co-ordinator, has worked with the PM Society for seven years and has responsibility for the organisation and administration of the PriMe training courses. Working with the PriMe trainers, she delights in helping delegates select the courses which will help develop their careers. Starting her career working as cabin crew for Caledonian Airways, Jackie then moved into helping with the training of BAA employees before joining the pharmaceutical industry.