PriMe Pharmaceutical Marketing Workshop

Strategy Masterclass


Who will benefit?

Designed for experienced marketers requiring a thorough understanding of the role and importance of marketing strategy.


Topics covered

  • Development and use of vision in organisations 
  • Interface between organisational and marketing strategy
  • Role of marketing strategy
  • Core elements of marketing strategy
  • Strategy development tools
  • Importance of customer and market understanding
  • Differentiation and the single-minded proposition
  • Segmentation and how to optimise customer focus
  • Strategy validation
  • Long-range planning
  • Excellent execution


Core competencies

  • In-depth understanding of the role of marketing strategy
  • Skills to use and apply key strategic tools
  • Ability to identify a strong differential position
  • Understanding of the role and power of segmentation
  • Confidence to drive successful strategy implementation


Learning outcomes

Completion of this module provides delegates with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.


Book now

This 1 day workshop is next running on:

27 March 2018
1 day, 8:30 - 17:00
Book your place now


"The masterclass helped me put marketing theory and principles into practice and I found the methodical approach for successful brand planning particularly useful."
Senior brand manager, Lundbeck


PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)