Terms and conditions
Registered Office: Unit 16 City Business Centre,
6 Brighton Road, Horsham,
West Sussex, RH13 5BB
Telephone: 01403 264898
VAT number: 333 2797 52
If you are responsible for brands that are prescribed in primary care or are specialist initiated and maintained in primary care then this is the right course for you. The course is designed to provide a detailed overview of the market access landscape in the UK and levers to support uptake of primary care treatments. You will have the opportunity to hear the voice of the payers in the afternoon, work with them on a real life based case study and consolidate the theory covered during the course.
This course provides a real opportunity to put yourself in the shoes of the payer and understand how decisions are being made and importantly how pharma can be part of the solution.
Marketers, New Market Access Managers (office and field-based), Training Managers, Sales Managers, Agency staff
What do we mean by Market Access in the NHS? Strategic NHS context (England and Devolved Nations)
Play your NHS Cards right:
What do payers expect & Who are they?
A balanced combination of upfront presentations, interactive workshop and work through a real-life case study to maximise learning experience