PriMe Pharmaceutical Marketing Workshop

Managing a Portfolio


Who will benefit?

Designed for experienced marketers leading or involved in a portfolio management process.


Topics covered

  • Purpose of portfolio management
  • Tools available and how to apply them in practice
  • Assessment of risk and uncertainty
  • Calculation of the present value of an asset
  • Decisions supported by a portfolio management process
  • Role of licensing and divestment portfolio management
  • Portfolio management and product lifecycle management


Core competencies

  • Knowledge of the key tools of portfolio management and their strengths and weaknesses
  • Understanding of a directional policy matrix analysis
  • Ability to apply portfolio management thinking to strategic and resource planning


Learning outcomes

Completion of this module provides delegates with a clear understanding of the principles and practice of portfolio management and confidence to apply the tools and processes specific to this strategic area.


Book now

Dates to be advised. Please contact us for more information.


PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)