PriMe ABPI Code of Practice Workshop

ABPI - Making Sound Decisions


Who will benefit?

This training is for pharmaceutical marketers or agency staff who are involved in the creation of promotional materials and activities


What will be covered?


  • Making good decisions
  • Ethics, compliance and business
  • Promotion: what it is and what it isn’t
  • The ABPI code: what matters most
  • 29 clauses in 60 minutes
  • Interactive workshops


Core Competencies


  • Understand the ethical principles underpinning the regulation of pharmaceutical company activities
  • Understand and be able to use those principles to make good decisions that are in the patient’s interest, the business’ interest and are compliant with regulations


What are the learning outcomes?

  • Appreciate the fundamental principles underpinning regulations in pharma
  • Understand how to use those principles, along with compliance knowledge, to make sound business decisions
  • Apply learning to the creation of patient-focussed activities

About the trainer

Dr Nick Broughton is a specialist consultant in pharmaceutical ethics and compliance with over 20 years’ experience in the pharmaceutical industry. He has worked in UK and European medical and regulatory affairs director roles and as a signatory for multiple promotional campaigns. Nick’s approach to compliance training focuses on taking an ethical approach to the decision process for better outcomes.



PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)