Terms and conditions
Registered Office: Unit 16 City Business Centre,
6 Brighton Road, Horsham,
West Sussex, RH13 5BB
Telephone: 01403 264898
VAT number: 333 2797 52
Last year the EMA and FDA approved a record level of new medicines. At the same time healthcare changes and a more cost-constrained environment mean that launching a new medicine is becoming more difficult. Knowing the challenges and processes before and after a launch can make the difference between success and usage restriction. An understanding of the changing environment and overall launch process are highly sought after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today.
This workshop is specifically designed for pharmaceutical industry executives who want to learn more about the complexities, challenges and phases the cross-function team will go through when launching a new medicine.
Delivered by experts in launch excellence and using real-world case studies and experience, this workshop will give you an overview of the internal and external processes a company must go through when bringing a new medicine to market. By understanding the different stages leading up to launch, who in the cross-functional team should be involved (and when) and what a successful launch looks like, you will have a sound introduction of what is required to launch a new medicine in the current market.
This workshop is designed for pharmaceutical & healthcare industry professionals and supporting healthcare agencies who:
The workshop is group-work and discussion based, utilising industry mini case studies to ensure a relevant, real world focus to help apply learning and build practical skills.
Attendees will take away: