PriMe Pharmaceutical Marketing Workshop

Essentials of Pharmaceutical Marketing

 

Who will benefit?

New and aspiring marketers and those requiring a refresh of current marketing processes in today’s healthcare environment.

Topics covered

  • Overview of pharmaceutical marketing
  • Pharmaceutical marketing strategy tools
  • Effective market and competitor analysis
  • Increasing impact through effective segmentation & targeting
  • Building competitive advantage through creative product positioning
  • Developing detailed customer insights
  • Role and application of branding
  • Creative use of the marketing & promotional mix
  • Developing true customer insights through effective market research
  • Building an effective and engaging marketing plan
  • Measuring marketing effectiveness
  • Ensuring excellent execution through the extended team
  • Enhancing the relationship between client and agency

 

Core competencies

  • True understanding of what marketing means in today’s environment
  • Ability to analyse the market and develop a relevant strategy
  • Confidence to prepare an effective marketing plan and implementation mix
  • Knowledge of how to evaluate marketing effectiveness
  • Insight into the role of brands and how to build them
  • Understanding of key market research principles and practices
  • Ability to develop strong and productive relationships with external suppliers

 

Learning outcomes

Completion of this module will equip you with a complete grounding in the principles, practices and processes of marketing in today’s environment and most importantly, how to apply them effectively in an appropriate manner. Ultimately, it will help you to deliver successful marketing activities for your company, customers and patients.

 

Review:

"As a new marketer, this course provided me with excellent insight into the essentials of my role. It brings together theoretical and practical elements in pharmaceutical marketing, best practices and applicable tools all in one course"
Graduate Marketing Intern / Marketing Assistant, Merck Serono

Cost

PM Society Members:
£1540 (£1848 inc VAT)

Non-PM Society-Members:
£1760 (£2112 inc VAT)