PriMe ABPI Code of Practice Workshop

Achieving efficient approval

 

We believe working within the code should not stifle innovation in marketing. A firm understanding of key Code principles and how this applies in everyday situations can help unlock strategic and creative insight to give you a fresh approach to developing winning marketing campaigns.

 

Dr Rina Newton, an experienced Code specialist, runs this 1-day interactive workshop. Through a review of the essential elements of the Code, you will learn how the Code applies in the creation of marketing campaigns.

 

Who should attend?

This workshop is designed for agency staff and junior marketers:

  • Involved in the creation of promotional materials.
  • Requiring a basic and practical understanding of the Code.
  • Wishing to support stakeholders in the review and approval of material.
  • Appreciate the value of building their knowledge of, and capabilities in, the Code and its application.

 

Why might you attend?

  • To help you optimise the creation of materials.
  • To understand how to achieve effective approval.
  • To gain access to helpful checklists and case examples.
  • To interact with your peers and colleagues and discuss best practice.

 

What will be covered?

  • What is the Code and why do companies adhere to it?
  • Creating material: Key questions to consider.
  • Scrutinising advertisements and discussing case examples.
  • Evaluating the copy approval process.

 

Book now

This 1 day workshop is next running on:

25 May 2017
1 day, 9:15 - 16:30
Book your place now


Cost

PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)