PriMe Digital Workshop

Digital Communications and the ABPI Code of Practice

 

Marketing has been revolutionised by digital communications. This PriMe workshop is specifically designed for agency and pharmaceutical industry executives who want to learn how to implement pharmaceutical digital activities and remain compliant with the ABPI Code of Practice.

Dr Rina Newton, an experienced Code specialist, runs this 1-day interactive workshop. Through a review of the essential elements of digital communications and key Code principles, you will learn how the Code applies and how to avert issues.

 

Who should attend?

This workshop is designed for agency and pharmaceutical industry executives who:

  • Have an introductory understanding of digital communication channels
  • Want to learn how these channels can be used successfully

 

Why might you attend?

  • To help you understand key Code principles
  • To understand how these apply to different digital activities
  • To gain access to helpful checklists and case examples
  • To interact with your peers and colleagues and discuss best practice

 

What will be covered?

How the Code applies to:

  • Emails
  • Websites
  • Webcasts and Podcasts
  • Discussion Forums
  • Blogs
  • Social Media

And much more!

 

Book now

This 1 day workshop is next running on:

5 May 2017
1 day, 8:30 - 17:30
Book your place now


Review:

"It's a great course for an introduction to the application of the Code to Digital Principles"
Kruti Popat, Business Intelligence Director, Takeda

Cost

PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)