Flexible workshops for pharmaceutical and life science professionals

PriMe Training is the PM Society’s own training programme. Running for over 10 years, our continously updated workshops are aimed at both pharma and agency personnel at all levels. Our full programme of workshops is listed here, for more details or for help choosing the right workshop for you, contact us for assistance.

Considering four or more of your team members for a PriMe workshop? We can run our workshops in-house, allowing us to offer reductions in per-delegate rates. We can run this at your own facility or at our normal venue for one, two or three days. It has all the benefits of our PriMe workshops, but can be tailored especially for you and your business. An in-house workshop means that you and your team can explore any specific commercial issues relating to your own business in a single-company environment. Find out more about our Tailored Training and Bespoke Workshops...

PriMe can deliver customised workshops to suit your unique requirements.
Find out more about tailored training

pharma-logo PriMe Pharmaceutical Marketing Workshops

Essentials of Pharmaceutical Marketing

A complete grounding in the principles, practices and processes of marketing in today’s environment, enabling you to deliver successful marketing activities for your company.

Next running on: 17 - 19 January 2017, 9 - 11 May 2017, 13 - 13 June 2017, 26 - 28 September 2017

Introduction to Pharmaceutical / Biotech Launch

This workshop outlines the complexities, challenges and phases involved when launching a new medicine. It is designed for pharmaceutical and healthcare industry professionals as well as those from supporting agencies.

Next running on: 6 March 2017, 2 October 2017

Pharmaceutical Marketing for non-Marketers

If you work alongside marketers this workshop will give you an understanding of marketing principles, processes and terminology enabling you to be effective member of your project team or business unit.

Next running on: 15 March 2017, 4 October 2017

Portfolio Management

If you are an experienced marketer this workshop will give you the confidence to apply the principles and processes of portfolio management to your own business.

Next running on: Future dates to be announced

Strategy Masterclass

The workshop will provide experienced marketers with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.

Next running on: 24 January 2017

Mastering Launch Excellence

This workshop is an in-depth and practical look at the principles and process of executing a successful launch. It is open to those working within pharmaceutical and biotech companies and will be most useful to those who will be part of a launch team.

Next running on: 6 February 2017, 8 May 2017, 13 November 2017

abpi-logo ABPI Code of Practice Workshops

Achieving efficient approval

Next running on: Future dates to be announced

Unlocking Marketing and Creative Insight

The workshop is case study centred, real world driven and application-focused, giving you a practical understanding of the code, enabling you to develop innovative ethical and effective marketing campaigns.

Next running on: Future dates to be announced

Achieving efficient approval -
"I would highly recommend this course to any Pharma company or agency working within Pharma. The course was highly engaging and really showed the importance of the ABPI code within the Pharma world. "
 
Bethan Lohbrunner, Senior Account Executive, Stockdale Martin

personal-logo Personal Effectiveness

Client Development for Agencies

From SAE to ADs new in role, discover strategies for adding value to your client's business and growing your existing accounts.

Next running on: Future dates to be announced

Client Development for Agency Account Management -
"Really well delivered, easy to digest and thought provoking. I am already using findings as the basis for future Account planning."
 
John Robson, Brand Manager, PharmiWeb Solutions

digital-logo Digital

Digital Communications and the ABPI Code of Practice

Next running on: 14 November 2017

Digital Communications and the ABPI Code of Practice -
"It's a great course for an introduction to the application of the Code to Digital Principles"
 
Kruti Popat, Business Intelligence Director, Takeda