PriMe Training

PriMe Training offers a range of flexible workshops. Our core marketing training workshops range from the provision of a thorough core grounding in the principles and practices of pharmaceutical marketing through to development of strategic planning and portfolio management skills.

Designed to be interactive and engaging, each workshop combines plenary and case study-based sessions, to ensure that sessions are practical and productive. You can be confident that your experience will be fun and fulfilling and your learning is tailored so that it can be applied immediately to your role on return to work.

Is there a specific challenge facing your team? PriMe can tailor a course especially for you – call us to discuss your needs.

Revised and updated on an ongoing basis, there is a PriMe course for you whatever you need to focus on to ensure your personal development and skills keep pace with the ever-changing environment.

Considering four or more of your team members for a PriMe workshop? We can run our workshops in-house, allowing us to offer reductions in per-delegate rates. We can run this at your own facility or at our normal venue for one, two or three days. It has all the benefits of our PriMe workshops, but can be tailored especially for you and your business. An in-house workshop means that you and your team can explore any specific commercial issues relating to your own business in a single-company environment. Find out more about our Tailored Training and Bespoke Workshops...

pharma-logo PriMe Pharmaceutical Marketing Workshops

Essentials of Pharmaceutical Marketing

A complete grounding in the principles, practices and processes of marketing in today’s environment, enabling you to deliver successful marketing activities for your company.

6 - 8 February 2018, 1 - 3 May 2018, 25 - 27 September 2018, 5 - 7 February 2019

Fundamentals of Product Launch

This workshop outlines the complexities, challenges and phases involved when launching a new medicine. It is designed for pharmaceutical and healthcare industry professionals as well as those from supporting agencies.

Future dates to be announced

Pharmaceutical Marketing for non-Marketers

If you work alongside marketers this workshop will give you an understanding of marketing principles, processes and terminology enabling you to be effective member of your project team or business unit.

24 April 2018, 2 October 2018

Portfolio Management

If you are an experienced marketer this workshop will give you the confidence to apply the principles and processes of portfolio management to your own business.

Future dates to be announced

Strategy Masterclass

The workshop will provide experienced marketers with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.

20 February 2018

Mastering Launch Excellence

This workshop is an in-depth and practical look at the principles and process of executing a successful launch. It is open to those working within pharmaceutical and biotech companies and will be most useful to those who will be part of a launch team.

Future dates to be announced

personal-logo Personal Effectiveness

Client Development for Agencies

From SAE to ADs new in role, discover strategies for adding value to your client's business and growing your existing accounts.

Future dates to be announced

Client Development for Agency Account Directors

The training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team.

Future dates to be announced

digital-logo Market Access

Primary care treatments

If you are responsible for brands that are prescribed in primary care or are specialist initiated and maintained in primary care then this is the right course for you. The course is designed to provide a detailed overview of the market access landscape in the UK and levers to support uptake of primary care treatments. You will have the opportunity to hear the voice of the payers in the afternoon and consolidate the theory covered during the course.

Future dates to be announced

Specialised and Cancer treatments

If you are responsible for cancer, tariff excluded drugs or high cost drugs commissioned by NHS England then this course is for you. The course is designed to provide a detailed overview of the market access landscape in the UK and levers to support uptake of specialised and cancer treatments. You will have the opportunity to hear the voice of the payers in the afternoon and consolidate the theory covered during the course. This course does not cover rare diseases.

Future dates to be announced

abpi-logo ABPI Code of Practice Workshops

ABPI - Ethics and the patient, creativity, emotion and belief-led behavioural change

This training is for pharmaceutical marketers and agency staff who wish to underpin their knowledge of belief-led behavioural change and practise new approaches to creative thinking when developing materials

Future dates to be announced

ABPI - Making Sound Decisions

This training is for pharmaceutical marketers or agency staff who are involved in the creation of promotional materials and activities

11 January 2018, 8 March 2018

ABPI - Making things happen in the digital space

This training is for pharmaceutical marketers and agency staff who are involved in the creation of digital materials

18 January 2018, 22 March 2018