PM Digital Awards 2017 Results
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Promotional programmes & campaigns
Gold: The Bayer IMCM Lighthouse Project
By: Oi Ltd
For: Bayer
HCP education, training & support
Gold: Virtual reality simulation training experience
By: The Health Hive Group Ltd
For: Pacira
Silver: Seqirus Pharmacy Training Platform
By: Radical Departures Ltd
For: Seqirus Vaccines Limited
Silver: Severe Asthma Resource Centre
By: Doctors.net.uk
For: Novartis
Projects within healthcare partnerships
Gold: MyPAH
By: The EarthWorks
For: GSK
Patient initiatives
Gold: PRIME – Making HIV History
By: 90TEN
For: 56 Dean Street
Silver: Fight IPF
By: HealthCircle Advertising
For: Roche
Silver: MyAsthma
By: The EarthWorks
For: GSK
Market access initiatives
Gold: Noxafil Budget Impact Model
By: RFA Advertising & Marketing
For: Merck Sharp & Dohme Limited
Congress, meetings & events
Gold: ERS – GSK Respiratory
By: ebee health
For: GSK
Silver: Dining Experience ‘Tiny Chef’ Velphoro
By: Swordfish Advertising
For: Vifor Fresenius Medical Care Renal Pharma (VFMCRP)
Multi-channel campaign
Gold: PRIME – Making HIV History
By: 90TEN
For: 56 Dean Street
Silver: Something Amazing
By: Langland
For: The Fertility Partnership
Bronze: The Bayer IMCM Lighthouse Project
By: Oi Ltd
For: Bayer
Corporate communications & internal digital initiatives
Gold: Sandoz HACK – Healthcare Access Challenge
By: Sandoz International
Bronze: ‘Good times are back’ Internal Launch
By: RFA Advertising & Marketing
For: GlaxoSmithKline
Bronze: Implementing customer centricity across Europe
By: Ruder Finn UK Ltd
For: Daiichi Sankyo Europe (DSE)
Agency websites & digital self-promotion
Gold: Saatchi & Saatchi Wellness Rebrand
By: Saatchi & Saatchi Wellness
The new SSW brand is a world first – the first brand identity that responds to feelings.
Silver: 12 days of Christmas
By: Big Pink
Film
Gold: Small Steps – COPD Life is Calling
By: Health Unlimited with Prophecy Unlimited and Contented Brothers
For: Novartis Pharma AG
Silver: The Stalker
By: Saatchi & Saatchi Wellness
For: Novo Nordisk
Bronze: Below the Surface
By: Four Health Communications
For: Novo Nordisk UK
Animation
Gold: It’s hard to see when CAC starts
By: HealthCircle Advertising
For: Helsinn
Silver: The instant camera with type 2 diabetes
By: CDM London
For: Ascensia Diabetes Care
Silver: Zytiga – One Step Ahead
By: The Health Hive Group Ltd – Pollen
For: Janssen
Innovation - Best use of new technology
Gold: Virtual reality simulation training experience
By: The Health Hive Group Ltd
For: Pacira
Silver: MyAsthma
By: The EarthWorks
For: GSK
Silver: MyPAH
By: The EarthWorks
For: GSK
Bronze: Dining Experience ‘Tiny Chef’ Velphoro
By: Swordfish Advertising
For: Vifor Fresenius Medical Care Renal Pharma (VFMCRP)
Innovation - Novel thinking & creativity
Gold: Escape Room
By: Sudler Milan
For: TEVA
Silver: Dining Experience ‘Tiny Chef’ Velphoro
By: Swordfish Advertising
For: Vifor Fresenius Medical Care Renal Pharma (VFMCRP)
Silver: MyAsthma
By: The EarthWorks
For: GSK
Digital Project or Account Manager
Winner: Alice Carter
Agency Digital Team
Winner: Four Health Media Johnson & Johnson Agency Team
Runner Up: Radical Departures
Inspiration Award
Winner: Ground-breaking approach – early diagnosis of children with an ultra-orphan condition
By: Health iQ Ltd.
For: Sanofi Genzyme