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Building on the success of Digital Works I held in April, Digital Works II is focused on showcasing how digital programmes have been successful in healthcare and how they have ‘made a difference’.
Initiatives will be discussed that have made a measurable/genuine difference to healthcare; either to patients, HCPs or the healthcare system.
Individuals from pharma and agency will share with you how digital works. There will be a number of interactive presentations followed by Q&A and panel discussions.
If you work in pharma and agency and want to understand how the application of digital and technology is really making a difference, this is the event for you.
Each topic area content will prioritise the digital element of the programmes, but also include other relevant interesting content.
1. STRATEGY – why you did it?
2. IMPLEMENTATION – how you did it?
3. LEARNING – how did this initiative make a difference?
|13.15||Arrival and coffee|
|13.50||Introduction - 'Making a Difference'
Carwyn Jones, Co-chair and Digital Lead, PM Society
|14.00||1. Are your mobile health solutions relevant to patients and their clinicians?
Kai Gait, Global Digital Director, GSK
Too often mobile health solutions aren't designed to solve the underlying problem. Let's use the concept of first principles to try and make better solutions.
|14.20||2. Apple and Research Kit
Alex Butler, MD, The EarthWorks and TEDMed speaker
Alex will be illustrating how Apple's Research Kit is already transforming the clinical trial landscape.
|14.40||3. Can the best of closed-loop marketing in pharma compete with the best in consumer?
David Hunt, CEO, Havas Lynx
Guy Shauli, Global Director – Digital Strategy, AstraZeneca
Dave and Guy will showcase the best of our industry vs the best of the rest. Where we excel, what we can learn, and where we are going on our closed-loop marketing journey.
|15.40||4. Digital medicines transforming Healthcare
Barnaby Poulton, Head of Customer Partnering, Proteus Digital Health
Barnaby will be showing us how Proteus' Digital Medicines are being used to engage patients and provide new insights to clinical teams.
|16.00||5. Effecting behaviour change in users via web-based tools
Martin Moth, Tools Lead, NHS Choices
Martin will be highlighting how web-based interactive tools can effect behaviour change in users and reduce the burden on primary care.
|16.20||6. The very best in health from Lions Health
Louise Benson, Festival Director, Lions Health
Dominic Marchant, Managing Director, DJM Unlimited
Louise and Dom will highlight the best of the best in healthcare from Lions Health in 2015.