Head Judge: Tracey Brader
Managing Partner, DDB Remedy
Tracey has a BSc in Behavioural Science and an MBA.
She has over 25 years of experience in healthcare marketing, working both in international market research and communications. She began her advertising career as an account handler before setting up her own agency. She also spent 5 years as a consultant at the Institute for Practitioners in Advertising (IPA). Tracey is currently Managing Partner, and lead strategist at DDB Remedy.
While Tracey is not a ‘creative’, she believes award winning work starts with a great brief. Insight and imagination at that point provide the springboard to creative that delivers not just accolades but customer engagement and business success to boot.