Head Judge: Dean Woolley
Co-founder and Executive Creative Director
woolley pau gyro
Dean is the co-founder and executive creative director of woolley pau gyro, one of the most awarded healthcare agencies in the UK.
From his earliest days as a copywriter, Dean has stuck to a simple, human formula for creativity: he believes advertising communication works best when it remembers how to talk to people. Taking a proper interest in the person on the receiving end is the hallmark of his work.
Dean began his career as a medical writer, but advertising was always the goal. Even as he completed his PhD thesis (on the heart rate of rabbits) he was proud to be the only person in the medical library to request Campaign magazine. Today Dean is also a keen advocate for ‘thingvertising’, his name for ideas and tactics designed to change behaviour by actively involving people in the message. Along the way, Dean has found time to write for children’s television. He is also the author of ‘How to Pick Up People at Parties and Other Tips for Marketing Executives’ – a book about advertising and how to do it nicely.