Entries in the Digital Awards are reviewed over a two stage judging process by a highly skilled and experienced panel of judges, comprising experts from industry, as well as industry medical directors/advisors and creative / digital experts from agencies. We recognise and understand the sensitive nature of the information submitted in your entries, therefore we require all judges and PM Society website developers to sign a legally binding confidentiality agreement before appointment.

Each judging group will have a Judging Group Lead, who will ensure all processes are adhered to and that judging is fair and balanced and will make any final decisions if required.

Judging phase 1: Online review

The panel is divided into sub groups according to their expertise and experience and review all entries in their relevant categories online.

No one judge reviews more than three separate categories. Last year, 42 judges took part from the pharmaceutical and non-pharma industries to give a different perspective.

As some entries are viewed on a URL given by entrants during the entry process, please ensure your entries remain online and accessible until the awards night on Wednesday 6 September.

The judging panel reserve the right to disqualify or move entries into alternative categories from those originally entered, if they deem it applicable. We will advise you if this is the case with any of your own entries.

Judging phase 2: Judging day

A number of entries from each category will be shortlisted based on online judging. These finalists will be invited to attend a face-to-face judging day on Thursday 15 June at the Crowne Plaza Heathrow. Each entry will be given 15 minutes to present – 10 minutes for presenting and 5 minutes for questions from the judges.

For both rounds your entry will be judged on the judging criteria outlined on this website. For the face-to-face judging day we recommend you devote no more than one slide to each of the four criteria (three for craft awards).

Remember this is your opportunity to showcase your entry. You will need to illustrate a ‘live’ version of your activity/campaign/programme as all judges may not have previously seen your entry. If you cannot show a ‘live’ version, you will need to explain the detail and content of your entry. However, do remember that you only have 10 minutes to present to the judges, 15 minutes in total with questions.

We also highly recommend you to bring a client to the final judging day. This is viewed favourably by the judges and although it does not form part of the judging criteria, it is a powerful way to illustrate the impact of your campaign and demonstrate how it met its objectives. It also gives your entry increased kudos and credibility.

There will be internet access available on the day and please feel free to bring any appropriate devices with you.

Please check with Lorna with regards to your technical requirements for the day.

Judging Criteria

Effectiveness

Campaign objectives and strategy (10%)
•    Clearly define the SMART objectives for your programme or campaign.
•    Clarify the CSFs/marketing objectives your programme supports.
•    Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)
•    Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
•    Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
•    Highlight how you overcame challenges and detail the processes you utilised.
•    Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)
•    Share the programme’s targets and performance against these metrics (quantitative).
•    Share internal and external stakeholder feedback (qualitative).
•    Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)
•    Describe the creativity and innovation within your entry.
•    Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Craft

Campaign objectives and strategy (10%)
•    Clearly define the SMART objectives for your programme or campaign.
•    Clarify any CSFs and explain how you determined the strategy.
•    Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%)
•    Describe how your campaign (film/ animation) was developed and implemented to address your objectives (from conception, through approval, to delivery).
•    Cover the technological elements of your campaign, including content, appropriate media selection, and functionality.
•    Highlight how you overcame challenges and the processes you utilised.
•    Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%)
•    Describe the creativity and innovation within your programme (film / animation).
•    Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Innovation: Best use of new technology

Campaign objectives and strategy (15%)
•    Clearly define the SMART objectives for your programme or campaign
•    Clarify the CSFs/marketing objectives your programme supports
•    Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (35%)
•    Describe how your project or campaign was developed and implemented to address your objectives (from conception, through approval, to delivery).
•    Describe the digital/technology elements of your programme or campaign.
•    Highlight how you overcame challenges and the processes you utilised.
•    Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Use of new technology (50%)
•    Highlight the elements that are new and cutting-edge about the technology and this specific use of the technology.  How new is this technology or variant of an existing technology?
•    In what way has the technology enhanced the programme or project?
•    Describe how you have maximised the features and benefits of this technology for this audience, objective and specific message.

Innovation: Novel thinking and creativity

Campaign objectives and strategy (15%)
•    Clearly define the SMART objectives for your programme or campaign
•    Clarify the CSFs/marketing objectives your programme supports
•    Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (35%)
•    Describe how your project or campaign was developed and implemented to address your objectives (from conception, through approval, to delivery).
•    Cover the digital/technology elements of your programme or campaign.
•    Highlight how you overcame any challenges and the processes you utilised.
•    Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in idea, content, format or delivery (50%)
•    Describe the novel thinking and creativity within your project or campaign.
•    Highlight the single idea or key element of the project which you feel is the most “innovative”.
•    What is the key benefit of applying this digital approach or format for this target audience within this healthcare setting?

 




Digital Awards 2017 sponsors: