Effectiveness 1: Promotional programmes & campaigns

Projects in the digital space designed to promote a product(s), both standalone and platform based. The emphasis is on the effectiveness and outcomes of the projects rather than the creativity or innovation.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples:

  • Tablet sales aids, laptop presentations or webex/tele-detailing where a representative (or equivalent) leads the information flow when engaging with a customer.
  • Stand-alone/self-directed selling tools or website content utilised directly by the customer with no third party interaction.
  • Platform-based campaigns delivered over Veeva, Salesforce or similar platforms.
  • Email campaigns, eDetails, remote eDetails, Webinars, Web-based content.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 2: HCP education, training & support

Any website, e-learning programme or digital educational initiative for HCPs. Programmes may or may not be accredited (CPD), may use other integrated channels, but must have a significant digital component.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: Online CME and training modules, clinical case studies, clinical reviews, guidelines, treatment care pathways, web portals and websites, brand.com, therapy area, service-focussed or HCP community websites, clinical support websites, medical information, company portals, email campaigns etc.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 3: Projects within healthcare partnerships

Work conducted by pharma companies in partnership with the NHS, Patient Associations, Charities, Royal Colleges and Tech companies.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: The projects need to have a digital element but can be multichannel in nature (in which case they could also be entered in the multi-channel category).

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 4: Patient initiatives

Any digital communications programme or project for patients that is educational, practical or relates to patient support around a specific product or therapy area. It includes disease awareness campaigns as well as post prescription support and adherence programmes.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: Patient education websites, mobile solutions, patient support tools and initiatives, websites and apps, social media campaigns, mobile health solutions.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 5: Market access initiatives

Digital tools that aim to improve access and demonstrate value, whether to inform, engage HCPs or payors, highlight areas of concern, co-create solutions, support a health technology appraisal or drive change. This may also include projects that support access activity while offering other direct benefits to healthcare.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: Mobile apps, websites, bespoke software, clinical systems, models, data collection platforms, portals, other digital tools.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 6: Congress, meetings & events

All digital materials that have been utilised within a congress, meeting or events setting as well as online and virtual meeting projects. Eligible meeting settings include congress and symposium as well as other HCP or patient meetings at local, national and international levels. Events might include health and disease awareness stands and installations within public settings.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: Exhibition stands and digital projects used within the symposium setting, web-based conference highlights, webinars, e-congress activities, virtual meeting platforms and programmes, (including meetings run from platforms such as Veeva), projects to engage HCPs online around a live event, games and interactive displays within public settings, other experiential projects.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 7: Multi-channel campaign

Campaigns (promotional or non-promotional) where several elements utilising different media/channels are integrated to deliver a cohesive, wide reaching multi-channel campaign. A significant element should be digital.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: Combination of online and offline channels; the integration of sales force activity, traditional PR, print materials and live events with e-communities, email marketing, mobile, web, social media, digital platforms.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Effectiveness 8: Corporate communications & internal digital initiatives

Digital materials or campaigns used to support internal and external communications by an individual company. Internally this may include company-wide staff initiatives or motivation/training for a particular group. Externally this could include a company website, communications programme or social media campaign to a range of external stakeholder groups.

Enter this category

Judging: For all categories within the Effectiveness section, the majority of each judging panel will be made up of experts from Industry (pharma & other healthcare companies). In addition there will be at least one healthcare professional (including Medical Directors) and at least one agency representative with expertise in digital programmes.

Examples: Training materials, intranet and extranet websites, internal conference materials, social media.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Craft 9: Agency websites & digital self-promotion

All digital initiatives produced by the agency for the purposes of self-promotion or internal communications. All agency websites are eligible as are any digital / social media campaigns to promote your agency externally or communicate initiatives internally.

Enter this category

Judging: All categories within the Craft Section are judged on the creativity, quality and technical skill of the work submitted, rather than ROI. No metrics are required for these entries. In fact this may be a good place to enter work that does not yet have metrics due to its recent release, or for which metrics will not be made available to the agency.

The judging panels will include those with Marketing and Digital roles within Industry as well as Senior members of Creative/Digital Agencies.

Examples: Agency websites, digital projects used for training or motivation, social media campaigns to promote the agency externally.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify any CSFs and explain how you determined the strategy.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%)

  • Describe how your campaign (film/ animation) was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection, and functionality.
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%)

  • Describe the creativity and innovation within your programme (film / animation).
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Craft 10: Film

This category includes any film utilised as a stand-alone or integrated element of a digital campaign. The majority of the film will be live action as opposed to pure animation.

Enter this category

Judging: All categories within the Craft Section are judged on the creativity, quality and technical skill of the work submitted, rather than ROI. No metrics are required for these entries. In fact this may be a good place to enter work that does not yet have metrics due to its recent release, or for which metrics will not be made available to the agency.

The judging panels will include those with Marketing and Digital roles within Industry as well as Senior members of Creative/Digital Agencies.

Examples: Patient videos, training videos, educational films, documentaries, adverts, YouTube videos.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify any CSFs and explain how you determined the strategy.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%)

  • Describe how your campaign (film/ animation) was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection, and functionality.
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%)

  • Describe the creativity and innovation within your programme (film / animation).
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Please upload your full film file with your entry.

However where your film or animation is longer than 10 minutes you may supply an edited video file* in addition to the full film file, ideally no longer than three minutes in duration which will be used during first round judging. The video will allow the judges a flavour of the entire programme / view of all animation elements, where the original programme is long.

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at the end of June 2017.

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Craft 11: Animation

This category includes any animation utilised as a stand-alone or integrated element of a digital campaign. The majority of the entry will consist of an animated sequence(s) rather than live action.

Enter this category

Judging: All categories within the Craft Section are judged on the creativity, quality and technical skill of the work submitted, rather than ROI. No metrics are required for these entries. In fact this may be a good place to enter work that does not yet have metrics due to its recent release, or for which metrics will not be made available to the agency.

The judging panels will include those with Marketing and Digital roles within Industry as well as Senior members of Creative/Digital Agencies.

Examples: Mode of action sequence, virtual reality projects, cartoon / 2D animations, graphics/typography set to a soundtrack.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify any CSFs and explain how you determined the strategy.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%)

  • Describe how your campaign (film/ animation) was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection, and functionality.
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%)

  • Describe the creativity and innovation within your programme (film / animation).
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Please upload your full film file with your entry.

However where your film or animation is longer than 10 minutes you may supply an edited video file* in addition to the full film file, ideally no longer than three minutes in duration which will be used during first round judging. The video will allow the judges a flavour of the entire programme / view of all animation elements, where the original programme is long.

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at the end of June 2017.

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Craft 12: Innovation - Best use of new technology

In this innovation category the judges will look for relevant and powerful application of new technology within a healthcare/medical setting. The emphasis is on the use of new technology rather than innovative uses of older digital formats (for which Category 13 is more relevant). Entries will span all kinds of digital initiatives and judges will assess how well a new technology has been used to convey the right message to the right audience or meet the overall objective of the project.

Enter this category

Judging: All categories within the Craft Section are judged on the creativity, quality and technical skill of the work submitted, rather than ROI. No metrics are required for these entries. In fact this may be a good place to enter work that does not yet have metrics due to its recent release, or for which metrics will not be made available to the agency.

The judging panels will include those with Marketing and Digital roles within Industry as well as Senior members of Creative/Digital Agencies.

Examples:  Google VR, Oculus Rift, Kinect, 3D printing, interactive mirrors / walls, face/voice recognition, finger print tech, projection mapping, wearables. The latest variance of an older technology will also qualify.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (15%)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (35%)

  • Describe how your project or campaign was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Describe the digital/technology elements of your programme or campaign.
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Use of new technology (50%)

  • Highlight the elements that are new and cutting-edge about the technology and this specific use of the technology. How new is this technology or variant of an existing technology?
  • In what way has the technology enhanced the programme or project?
  • Describe how you have maximised the features and benefits of this technology for this audience, objective and specific message.

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Craft 13: Innovation - Novel thinking & creativity

In this innovation category the judges will look for creativity and innovation in the use of digital. Entries will span all kinds of standalone and multichannel programmes, events, experiences and initiatives that have a digital element. The focus is on how the project shows novel thinking or a clever idea in the use of digital or where a problem has been solved in a new way using digital, even where the technology used is no longer considered “new”.

Enter this category

Judging: All categories within the Craft Section are judged on the creativity, quality and technical skill of the work submitted, rather than ROI. No metrics are required for these entries. In fact this may be a good place to enter work that does not yet have metrics due to its recent release, or for which metrics will not be made available to the agency.

The judging panels will include those with Marketing and Digital roles within Industry as well as Senior members of Creative/Digital Agencies.

Examples: novel format for a meeting with a digital element, a new e-meeting series format, new types of interactive games, platforms or educational initiatives, creative use of social media or digital communications within a multichannel programme…any project with a digital element where you feel your creativity or novel thinking stands out.

Entry cost: £195 + VAT (£234)

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (15%)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (35%)

  • Describe how your project or campaign was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Cover the digital/technology elements of your programme or campaign.
  • Highlight how you overcame any challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in idea, content, format or delivery (50%)

  • Describe the novel thinking and creativity within your project or campaign.
  • Highlight the single idea or key element of the project which you feel is the most “innovative”.
  • What is the key benefit of applying this digital approach or format for this target audience within this healthcare setting?  
Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.*

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of June 2017

*The video you supply may be used as your finalist showreel for display at the awards event and on our website.

People 14: Digital Project or Account Manager

This award is presented to someone who has shown outstanding skills in managing digital projects and leading clients through the development of one or more digital solutions during 2016/2017. The winner will have displayed excellent team working, project managing and client handling skills, have met and overcome challenges of the digital medium and have a flair for innovation and digital creativity.

Enter this category

Judging: This award will be judged using 3 different elements. The written entry will be assessed, clients will be contacted (per finalist) and asked to rate their account manager, and there may be further questions posed to the finalist by email.

Examples: Digital Project Manager, Digital Account Manager, Project Manager, Account Manager.

Eligibility: All entrants must be working within an agency as an account manager or project manager or equivalent. The emphasis is on the level of experience of this person – he or she should not be at an Account Director level but should be someone who is still at the AM/ PM level at the deadline for entries (March 2017).

Entry cost: £140 + VAT (£168)

Entry: At entry stage you will be asked to:

Supply a short description of how the nominee has shown excellence in managing one or more digital projects during 2016/2017. You should include reference to your nominee’s project managing and client handling skills, their ability to work successfully in a team and to overcome challenging situations to deliver creative and innovative digital solutions.

Describe at least two examples of work that demonstrates the nominee’s Project or Account managing capabilities during 2016/2017.

Supporting material:

One or more client testimonials

The names and e-mail addresses of three clients who would support your nomination and be happy to be contacted by the judging panel should the nominee get through to the final round of judging.

People 15: Agency Digital Team

This award is presented to a Digital Team within an agency that has produced outstanding digital work across a number of projects, has shown high level team working skills, has successfully managed and responded to client needs, has met and overcome challenges posed by the digital medium and has been able to achieve high quality output while maintaining innovation and digital creativity.

Enter this category

Judging: This award will be judged using 3 different elements. The written entry will be assessed, clients will be contacted and asked to rate their digital team, and there may be further questions posed by email.

The Team: This team may have come together around a specific large piece of work or set of projects for a single client. Alternately this may be a team that generally works together across multiple clients’ work. The team can include up to 8 people drawn from Client Services, Project Management, the Development Team, Creative, UX, Writing and QA. One person should be designated the lead who will direct any correspondence and respond to questions at the second round.

Entry cost: £140 + VAT (£168)

Entry: At entry stage you will be asked to:

Supply a short description of the team, the individuals and their roles, how they work together (including meetings and processes) and why the team works well, the body of digital work delivered by this team within the time period specified, how they’ve worked with and managed the client(s), how they’ve upheld the highest standards, how they’ve shown innovation and creative thinking and how they’ve overcome challenges.

Describe at least two examples of work delivered by the team within 2016/17 highlighting how the team effort has produced this work.

Provide at least one client testimonial that mentions the team (or more than one individual from the agency for praise).

Provide the names and e-mail addresses of up to three clients who would support your nomination and be happy to be contacted by the judging panel should the team get through to the final round of judging.

Entries may be submitted with a video file, ideally no longer than three minutes in duration. You have the option to upload a video or presentation to support your team's entry if you wish but you can submit your entry without these. The video you supply may be used as your finalist showreel for display at the awards event and on our website.

Second Round:

For those teams that are chosen as finalists, your nominated clients will be contacted for assessment of the team. Supplementary questions may also be sent to the agency team head at this stage.




Digital Awards 2017 sponsors: