On Friday 31 January, the PM Society hosted a debate on the role marketing and advertising can play in UK market access.
The full slides from the event can be viewed on this page. You can save the presentations in PDF format using the link below each presentation.
PM Society Vice-Chair and Market Access Interest Group lead, and event chair, Dr Beverly Barr opened the meeting with the results of the Market Access survey held in advance of the meeting:
Di Vegh, NHS Partnership Manager, ABPI examined the topic of "How to avoid divorce in your NHS partnerships". She examined how to make sure your partnership is effective, and provided 10 suggestions of what to avoid if you want the partnership to succeed.
Felicity Greene, Director of Operations at NHS South Commissioning Support Unit, asked "Executive sleepless nights - can drugs help?" What do pharma and the NHS need to do to help solve the problems faced by CCG Executives?
Jonathan Dancer, Managing Director of Redbow Consulting Group, considered if promotion and partnership can co-exist. Looking at the role of promotion, marketing and value in Market Access.
A full report from this event will be published soon. For more on Market Access from the PM Society, please visit the Market Access topic page.