Digital Unlocked by Faisal Ahmed and Paul Tunnah

The first bespoke-for-pharma easy reference guide to digital marketing is published today by the PM Society, the organisation driving marketing excellence and education in the life sciences industries, providing simple advice and practical tips on when and how digital media can effectively be used. Integrating digital into a marketing campaign is critical and this book shows readers how best to utilise the many digital channels that are currently available.
 
Authored by Faisal Ahmed, a 15 year digital veteran from across multiple sectors, and Paul Tunnah, a commercial pharma consultant and founder of online industry channel, pharmaphorum, Digital Unlocked covers everything from websites through social media and into mobile. It includes clear information about how pharma can plan and deliver the right digital solutions as well as 'how to' sections and a useful glossary of terms. Importantly, as a global publication, it addresses the ethics of code compliance irrespective of territory.
 
Comments Chairman of the PM Society, Neil Copping: "Digital is one of those things which mystify some of us and induce madness in others, the latter being budget-holders on the bandwagon who demand digital for the sake of digital or because that's what a competitor is doing.
 
"This handbook is a breath of fresh air. It is easily read and absorbed and extremely practical in the advice it offers, whether you need to fill a few knowledge gaps or want to get right back to basics this book will work for you."
 
Proceeds from sales of the book will be donated to Bliss, the PM Society's selected charity for 2013, and the Foreword is written by Interest Group lead, Carwyn Jones with Dr Nick Broughton contributing to the regulation chapter.
 
Available in print or as an ebook, to buy Digital Unlocked go to the PM Society website, or call 01403 264898 to place an order. Print copies cost £14.99 each (+ p&p at £3 per single copy; £5 up to 5 copies), ebook £7.99 from Amazon and Lulu.
 

About the authors

Faisal Ahmed is one of a handful of people in the UK who has been involved with digital for over 15 years, providing digital thought leadership to some of the biggest brands globally. He has also contributed to some of the best-selling books on digital and regularly writes for trade journals having been part of the start-up team at Amazon, defining how we shop online. Faisal has launched digital strategies for 90 football clubs, the ECB and WRC. He also launched Playboy's mobile and social media platforms in 2006 and one of the first online social networks. Faisal has helped out James Caan from Dragon's Den on social media and has launched a series of films about diversity in advertising and regularly pushes this debate. Faisal has also been Head of Digital at Langland and Life Healthcare winning over 36 awards and has launched many firsts in healthcare such as mobile and augmented reality apps, online games and responsive designed websites. He also co-founded the first podcast on healthcare digital marketing, Digitallysick.com. More recently Faisal helped launch plotr.co.uk, a Government initiative led by industry and works with the PM Society on digital initiatives. He can be found tweeting under the username @sickonthenet or contacted on LinkedIn.
 
Paul Tunnah is the Founder and CEO of pharmaphorum media, which provides a digital podium for communicating thought leadership and innovation within the pharma industry through both the website and its associated media services. Since launch in late 2009, pharmaphorum has become an established and recognised hub for discussing all aspects of pharma, with a strong focus on the use of digital and social media. In addition, pharmaphorum media provides essential support around the production and dissemination of content marketing campaigns, including expertise in social media marketing. Prior to this, Paul worked for a number of consulting organisations, including Datamonitor and IMS Health.

The PM Society

The PM Society seeks to promote marketing excellence throughout the healthcare and life science industries, promising to educate, inform and facilitate networking through its various channels – online, print and at live events. 
 
It was established over 30 years ago, and in 2012 presented a new look, introducing Interest Groups aligned to the current challenges and issues facing today’s marketers – Market Access, Digital, NHS Partnerships, Patient Engagement, Personal Development. Alongside its two highly regarded Award schemes – PM Society Advertising Awards and the Digital Media Awards – these groups are led by experts in the field. The not-for-profit Society is run largely by volunteers with a skeleton staff working to support its growing membership from over 230 companies operating in the UK. To achieve our aims we work closely with media partners, third party suppliers and associations to provide quality content, workshops and learning for members.
 

PriMe – training for the industry by the industry

PriMe, the PM Society’s flexible modular training programme is developed by the industry for the industry addressing the specific training needs for pharmaceutical marketing and associated life sciences disciplines. 
 
Working with The MSI Consultancy, courses run throughout the year and are tailored for those new to marketing, anyone needing a refresher and advanced modules for the more experienced marketer. For more information see the PriMe website.
 
For further information please contact:
Carys Thomas Ampofo
Communications Consultant, 
PM Society
Tel: 07973 821113
Anneliese Cameron
General Manager, 
PM Society
Tel: 07825 634678