Two of pharma's digital directors discuss the role of digital in pharma. Ben Tilly, Digital Customer Marketing Manager of GSK and Dave Pinnington, Digital Marketing Director EUCAN of Pfizer discuss topics including:
- Digital strategy
- Social media and industry regulation
- Interacting with patients online
- How pharma compares to other industries
The entire webcast can be viewed below, and you can also read some of Ben and Dave's best suggestions and tips for digital marketing in pharma.