What makes for winning work? Some of the winners of the PM Society Digital Media Awards 2012 discuss their winning campaigns, and Awards judges reveal the rationale behind their decisions.
Campaigns discussed include:
- Combodart by Havas Lynx for GSK
- Bringing GHD to Life by Swordfish Advertising for Sandoz
- Qutenza by Big Pink for Astellas
- Sorted: The Daily Organiser by Aurora for Janssen
- Motiv8 Magazine by OMP Digital for Boehringer Ingelheim