The PM Society Digital Pioneer Award, now in its third year, recognises the increasing importance of digital and those that pushed the digital boundaries within their pharma environment.
This year there were four nominees for the title:
Simon Clough, Managing Director of Daiichi Sankyo UK for his vision to revolutionise the company digitally from the inside out, with impressive results.
James Grant, Senior Brand Manager of GSK who's championed digital with innovative and successful e-campaigns across a number of brands.
John Pugh, Director of Digital Communications, at Boehringer Ingelheim, a champion of social media who's working on a ground-breaking Facebook game.
Jon Vernon, Director of Interim Marketing Solutions, currently working at GSK in the European Digital Centre of Excellence and leading an impressive multichannel initiative across 35 countries.
Digital Pioneer judge, the PM Society's Digital Interest Group lead Carwyn Jones, said: "this year's PM Society digital pioneer award was the most interesting yet. A number of the candidates had very strong examples of how they had changed the digital landscape. The judging panel struggled to separate Simon Clough (Daiichi Sankyo) and John Pugh (Boehringer Ingelheim) who stood out as the two leading digital pioneers. Simon has altered the culture across the company through digital programmes and initiatives that have really changed the way Daiichi Sankyo behaves with all of its customers, both internal and external, whilst John has driven a number of fantastic digital initiatives including a ground breaking Facebook game for patients. Both are worthy joint winners."
Dr Simon Clough, Managing Director of Daiichi Sankyo UK
The judges were impressed with Simon's vision to use integrated, digitally pioneering, open ways to communicate internally and externally and drive the business forward with customers. He then tasked the internal departments to find suppliers/agencies that could meet these goals. The UK digital move is keenly being watched by the rest of the affiliates to see how soon they will also move to digital.
Simon's new digital approaches and digital solutions caught the attention of the ‘Department of Health Steering Group to improve the Use of Medicines', and DSUK were the only company directly asked to present at the committee meeting.
Simon is also working closely with the NHS innovation Unit on digitally integrated approaches and Joint Working projects.
Simon believes we should harness technology to work for us, and not the other way around. Digital projects are undertaken but not just because we can, but because of the value they offer.
Dr Simon Clough is truly a digital pioneer who has taken a project beyond just brands or process, to change an entire company.
John Pugh, Director of Digital Communications, at Boehringer Ingelheim
At Boehringer Ingelheim, John's overall vision is to elevate the company's status as a forward-thinking brand that wholly embraces the digital sphere to reach out to and engage with its global audience. He sees the potential the technology offers in view of rebuilding trust in the pharmaceutical industry.
Under John's leadership, Boehringer Ingelheim has embraced social media platforms that others were hesitant to. Through his innovative approach, passion and enthusiasm, he has successfully shed the common misconception that ‘pharma and social media do not mix' and has demonstrated that pharma can not only use social media but can thrive in it!
John has helped shape Boehringer Ingelheim as a pioneer in the field of social pharma and the highly anticipated launch of Syrum, a Facebook game that will begin beta-testing this March, aims to educate and entertain stakeholders.
His pioneering leadership has enabled Boehringer Ingelheim to forge a reputation for being one of the few pharma brands in the industry to deliver a truly engaging multi-channel experience to audiences worldwide. Through his work, John has not only revolutionised Boehringer Ingelheim's digital communications strategy but has set the standard for industry practices as a whole.
John Pugh is a true innovator with the vision to turn his ideas into success.