Awards

Advertising Awards 2011 Results

Published on 27th January 2012 in Awards

The PM Society Advertising Awards 2011

27th January 2012

 

Dear Members and Guests

A warm welcome from a pair of Neils as your new PM Society Chairman, Neil Copping and I are pleased to present the brochure that reports the outcomes from the 26th annual PM Society advertising awards.

This year saw a few adjustments to award categories notably loss of dedicated nurse advertisements (absorbed into primary care) and the introduction of digital awards for both single interactive items and campaigns. The healthcare industry award was broadened to include nonpress material, although ironically the majority of entries for this were still press ads! Entry levels overall were similar to last year and spread throughout the categories, but notable was the rise in patient campaigns which were second only to primary care press ads in number.

Congratulations go to all our winners and runners up, of whom Langland must be saluted for an impressive 4 wins and 13 commendations

To maintain this standard of celebration requires the support of our sponsors both new and returning to whom we offer grateful thanks. Thanks also go to our judges, our production company H2 Business Communications and the PM Society committee notably our incomparable secretary Vivien Bennett and our awards digital manager Andrew Short.

Best wishes to you all for a successful and enjoyable year.


 

Neil Smith, PM Society Awards Chair
Neil G P Smith
PM SOCIETY AWARDS CHAIR
Neil Copping, PM Society Chair
Neil Copping
PM SOCIETY CHAIR

 

 

PM SOCIETY 2011 ADVERTISING AWARDS

Awards Presented and their Sponsors

 

TARGET AUDIENCE AWARDS


Primary Care Advertisement MJL
Primary Care Direct Mail Cegedim Relationship Management
Secondary Care Advertisement Langland
Healthcare Industry Lime

CRAFT AWARDS


Primary Care Advertisement Dark Horse Agency
Secondary Care Advertisement KantarHealth
Journal Advertisement Campaign Publicis Life Brands Resolute
Healthcare Professional Direct Mail Bedgebury Communications
Detailing Aid Ashfield In2Focus
Digital Interactive Quintiles
Digital Campaign PAN Advertising
Primary Care Campaign Bray Leino Vivactis
Secondary Care Campaign IMS Health
International Core Campaign nitrogen
Patient Information Campaign Precision Marketing Group


The PM Society is most grateful to all award sponsors and in addition to the following:
Sponsorship of Distribution of Awards Brochure – PharmaTimes
Sponsorship of the Delegate List Brochure – OPEN Health
Sponsorship of Photography of Nominations – Activate Event Management
Management of Digital Entries – The Drew Agency

The PM Society is also grateful for the help and support of:
Production and Staging – H2 Business Communication
Target Audience Research Primary and Secondary Care Awards, Craft Online Research – KantarHealth
Provision of Craft Award Judging Facilities – BMJ Publishing Group
 

 

TARGET AUDIENCE JUDGED AWARD

Primary Care Advertisement

Sponsored by MJL

WINNER

Balneum Plus Cream

Agency: Swordfish Advertising
Company: Almirall

Balneum Plus Cream

2nd

Balneum Plus Cream

Agency: Swordfish Advertising
Company: Almirall
Diprobase

3rd

Diprobase

Agency: Halesway
Company: MSD

Exposed

4th

Exposed

Agency: Langland
Company: LEO Pharma

 

Position Advertisement Company Agency
1st Balneum Plus Cream (polar bear) Almirall Swordfish Advertising
2nd Balneum Plus Cream (seal) Almirall Swordfish Advertising
3rd Diprobase MSD Halesway
4th Exposed LEO Pharma Langland
5th Calcichew D3 Caplet Shire Swordfish Advertising
6th Double Base Gel Dermal Laboratories MJL
7th Infacol Forest Laboratories DDB Remedy
8th Calpol McNeil inVentiv Health Communications

 

 

TARGET AUDIENCE JUDGED AWARD

Primary Care Direct Mail

Sponsored by Cegedim Relationship Management

Imigran

WINNER

Imigran Subject

Agency: Euro RSCG Life Medicom
Company: GSK

Exposed

2nd

Exposed

Agency: Langland
Company: LEO Pharma
Epiduo

3rd

Epiduo

Agency: Life Healthcare Communications
Company: Galderma

 

Position Mailing Company Agency
1st Imigran Subject GSK Euro RSCG Life Medicom
2nd Exposed LEO Pharma Langland
3rd Epiduo Galderma Life Healthcare Communications
4th Viroflu Influenza Programme Crucell UK Euro RSCG Life Medicom
5th Fostair (reach, treat, benefit) Chiesi Swordfish Advertising

 

 

TARGET AUDIENCE JUDGED AWARD

Secondary Care Advertisement

Sponsored by Langland

Genotropin

WINNER

Genotropin

Agency: nitrogen
Company: Pfizer

Exposed

2nd

Exposed

Agency: Langland
Company: LEO Pharma
Cardiovascular

3rd

Cardiovascular

Agency: Saatchi & Saatchi Health
Company: AstraZeneca

 

Position Advertisement Company Agency
1st Genotropin Pfizer nitrogen
2nd Exposed LEO Pharma Langland
3rd Cardiovascular AstraZeneca Saatchi & Saatchi Health
4th Balneum Plus Cream (seal) Almirall Swordfish Advertising
5th Seretide GlaxoSmithKline VCCP Health
6th BuTrans Napp Pharmaceuticals Langland

 

 

TARGET AUDIENCE JUDGED AWARD

Healthcare Industry

Sponsored by Lime

OPEN Health (mailing)

WINNER

OPEN Health (mailing)

Agency: OPEN Health

OPEN Health (advertisment campaign)

Highly Commended

OPEN Health (advertisment campaign)

Agency: OPEN Health

Publicis Life Brands Resolute

Commended

Publicis Life Brands Resolute

Agency: Publicis Life Brands Resolute

 

Position Advertisement Agency
Winner OPEN Health (mailing) OPEN Health
Highly Commended OPEN Health (advertisement campaign) OPEN Health
Commended Publicis Life Brands Resolute Publicis Life Brands Resolute
Nominated Halesway (press campaign/website) Halesway
Nominated MJL (press advertising) MJL
Nominated PAN Advertising (website) PAN Advertising

 

 

JUDGING PANELS

Chairman all judging panels: Neil Smith, Bray Leino Vivactis.

The PM Society would like to express grateful thanks to the following who attended panel judging sessions for print and campaign craft awards, digital awards, the healthcare industry award and the Geoff Brook award...

 

Nick Bartlett Publicis Life Brands Resolute
Ben Blackmore b more creative
Phil Carroll Derma UK
Bruno Cepollina Frontera London
Jon Chapman Creative Lynx  
Steve Clark SC Marketing
Jeff Daniels Draft FCB Healthcare
Chris Duncan Pulsar Healthcare
Dick Dunford TBWA/Paling Walters
Phil Eaton MJL Ltd
Will Elliott Mass Integrated Marketing
Alex Fone Lime Advertising
Moe Ghailan Roche
Piotr Hennig CAN Advertising
Jill Jackling Servier Laboratories
Matt Macland VCCP Health
Liz Maclaren Concentric Advertising
Reg Manser Life
Joanna Mawtus CDM London
Arron O'Hare PAN Advertising
Andrzei Orlowski Orlowski Health Consulting
Stuart Richings Swordfish Advertising
Neill Rogers nitrogen
Andrew Short The Drew Agency
Ben Tilley sanofi-aventis
Ben Wagenaar OPEN Health
Mike Walker Saatchi & Saatchi Health
Lynn Wilkes GE Healthcare

 

 

...and to all those judges from the following agencies who participated in online surveys for primary and secondary care and journal advertisement campaign craft awards:

 

Adovation
b more creative
CAN Advertising
Cherry Advertising
Concentric Advertising
Dark Horse Agency
Euro RSCG Life Medicom
Euro RSCG Life
Grace Communications
Hanson Zandi
Hug Advertising
ICC Lowe London
inVentiv Health
Langland
Life
Mass Integrated Marketing
McCann Manchester
NB Group
Pulsar Healthcare
Seven Stones
Swordfish Advertising
VCCP

WITHOUT YOU THERE WOULD BE NO AWARDS!!

 

 

THE GEOFF BROOK AWARD FOR INNOVATION

The Maintaining Adherence Programme

WINNER


The Maintaining Adherence Programme

Agency: Creative Lynx
Company: Janssen

Highly Commended

Psoriasis 360 Campaign

Agency: Creative Lynx
Company: Janssen

AbbottVasQR

Commended

AbbottVasQR

Agency: Halesway
Company: Abbott

Commended

Exposed

Agency: Langland
Company: LEO Pharma

 

Position Entry Company Agency
Winner The Maintaining Adherence Programme Janssen Creative Lynx
Highly Commended Psoriasis 360 Campaign Janssen Creative Lynx
Commended AbbottVasQR Abbott Halesway
Commended Exposed LEO Pharma Langland
Nominated AmBisome Congress Booth Gilead Langland
Nominated Omnitrope Sandoz Swordfish Advertising

 

 

CRAFT AWARD

Primary Care Advertisement

Sponsored by Dark Horse Agency

WINNER

Kentera

Agency: Langland
Company: Orion Pharma

Exposed

Highly Commended

Exposed

Agency: Langland
Company: LEO Pharma
Kentera

Highly Commended

Kentera

Agency: Langland
Company: Orion Pharma

BuTrans

Commended

BuTrans

Agency: Langland
Company: Napp Pharmaceuticals

 

Position Advertisement Company Agency
Winner Kentera (dry mouth) Orion Pharma Langland
Highly Commended Exposed LEO Pharma Langland
Highly Commended Kentera (constipation) Orion Pharma Langland
Commended BuTrans (golf) Napp Pharmaceuticals Langland
Nominated BuTrans (pram) Napp Pharmaceuticals Langland
Nominated Prostap Takeda PAN Advertising

 

 

CRAFT AWARD

Secondary Care Advertisement

Sponsored by KantarHealth

WINNER

Prialt

Agency: Saatchi & Saatchi Health
Company: Eisai

Exposed

Highly Commended

Exposed

Agency: Langland
Company: LEO Pharma

BuTrans

Commended

BuTrans

Agency: Langland
Company: Napp Pharmaceuticals
Cardiovascular

Commended

Cardiovascular

Agency: Saatchi & Saatchi Health
Company: AstraZeneca

 

Position Advertisement Company Agency
Winner Prialt Eisai Saatchi & Saatchi Health
Highly Commended Exposed LEO Pharma Langland
Commended BuTrans (golf) Napp Pharmaceuticals Langland
Commended Cardiovascular AstraZeneca Saatchi & Saatchi Health
Nominated BuTrans (pram) Napp Pharmaceuticals Langland
Nominated Sativex Bayer HealthCare Langland

 

 

CRAFT AWARD

Journal Advertisement Campaign

Sponsored by Publicis Life Brands Resolute

WINNER


Prostap

Agency: PAN Advertising
Company: Takeda

Highly Commended

Sativex

Agency: Langland
Company: Bayer HealthCare

Xeplion

Highly Commended

Xeplion

Agency: Torre Lazur McCann
Company: Janssen

BuTrans

Commended

BuTrans

Agency: Langland
Company: Napp Pharmaceuticals

 

Position Campaign Company Agency
Winner Prostap Takeda PAN Advertising
Highly Commended Sativex Bayer HealthCare Langland
Highly Commended Xeplion Janssen Torre Lazur McCann
Commended BuTrans Napp Pharmaceuticals Langland
Nominated Balneum Almirall Swordfish Advertising
Nominated Dovobet LEO Pharma Langland

 

 

CRAFT AWARD

Healthcare Professional Direct Mail

Sponsored by Bedgebury Communications

WINNER

Coseal

Agency: nitrogen
Company: Baxter Healthcare

Exposed

Highly Commended

Exposed

Agency: Langland
Company: LEO Pharma

 

Position Mailing Company Agency
Winner Coseal Baxter Healthcare nitrogen
Commended Exposed LEO Pharma Langland
Nominated Floseal Baxter Healthcare nitrogen
Nominated Pulmozyme Roche nitrogen

 

 

CRAFT AWARD

Detailing Aid

Sponsored by Ashfield In2Focus

Kentera

WINNER

Kentera

Agency: Langland
Company: Orion Pharma

IV 3000

Highly Commended

IV 3000

Agency: Woolley Pau Gyro
Company: Smith & Nephew
Qvar Easi-breathe

Commended

Qvar Easi-Breathe

Agency: Woolley Pau Gyro
Company: Teva UK Ltd

 

Position Detailing Aid Company Agency
Winner Kentera Orion Pharma Langland
Highly Commended IV 3000 Smith & Nephew Woolley Pau Gyro
Commended Qvar Easi-Breathe Teva UK Ltd Woolley Pau Gyro
Nominated Kalcipos D MEDA Pharmaceuticals Pulsar Healthcare
Nominated Xeplion Janssen Torre Lazur McCann
Nominated Zineryt Astellas Lime Advertising

 

 

CRAFT AWARD

Digital Interactive

Sponsored by Quintiles

Xeplion

WINNER


Xeplion

Agency: Creative Lynx/Torre Lazur McCann
Company: Janssen

Highly Commended

Alli

Agency: HIVE/eBee
Company: GSK

Commended

ACS United

Agency: Saatchi & Saatchi Health
Company: AstraZeneca

 

Position Advertisement Company Agency
Winner Xeplion Janssen Creative Lynx/Torre Lazur McCann
Highly Commended Alli GSK HIVE/eBee
Commended ACS United AstraZeneca Saatchi & Saatchi Health
Nominated Omnitrope Sandoz Swordfish Advertising
Nominated Viread Gilead HIVE/eBee

 

 

CRAFT AWARD

Digital Campaign

Sponsored by PAN Advertising

GS Junior 454

WINNER


GS Junior 454

Agency: TBWA Paling Walters
Company: Roche

Highly Commended

Xeplion and Schizophrenia 24x7

Agency: Creative Lynx/Torre Lazur McCann
Company: Janssen

 

Position Campaign Company Agency
Winner GS Junior 454 Roche TBWA Paling Walters
Highly Commended Xeplion and Schizophrenia 24x7 Janssen Creative Lynx/Torre Lazur McCann
Nominated Multaq sanofi aventis Publicis Life Brands Resolute

 

 

CRAFT AWARD

Primary Care Campaign

Sponsored by Bray Leino Vivactis

Exposed

WINNER

Exposed

Agency: Langland
Company: LEO Pharma

Kentera

Highly Commended

Kentera

Agency: Langland
Company: Orion Pharma
Qvar Easi-Breathe

Commended

Qvar Easi-Breathe

Agency: Woolley Pau Gyro
Company: Teva UK Ltd

 

Position Campaign Company Agency
Winner Exposed LEO Pharma Langland
Highly Commended Kentera Orion Pharma Langland
Commended Qvar Easi-Breathe Teva UK Ltd Woolley Pau Gyro
Nominated BuTrans Napp Pharmaceuticals Langland
Nominated Dovobet LEO Pharma Langland
Nominated Easi-Breathe Teva Europe Ltd Woolley Pau Gyro

 

 

CRAFT AWARD

Secondary Care Campaign

Sponsored by IMS Health

WINNER

Xeplion

Agency: Torre Lazure McCann/Creative Lynx
Company: Janssen

AmBisome

Highly Commended

AmBisome

Agency: Langland
Company: Gilead

GS Junior 454

Commended

GS Junior 454

Agency: TBWA Paling Walters
Company: Roche
Mobility Matters in MS

Commended

Mobility Matters in MS

Agency: nitrogen
Company: Biogen IDEC

 

Position Campaign Company Agency
Winner Xeplion Janssen Torre Lazur McCann/Creative Lynx
Highly Commended AmBisome Gilead Langland
Commended GS Junior 454 Roche TBWA Paling Walters
Commended Mobility Matters in MS Biogen IDEC nitrogen
Nominated Targin Mundipharma Euro RSCG Life
Nominated Ventavis Bayer HealthCare DDB Remedy

 

 

CRAFT AWARD

International Core Campaign

Sponsored by nitrogen

Qvar

WINNER

Qvar

Agency: Woolley Pau Gyro
Company: TEVA Europe Ltd

Lodotra

Highly Commended

Lodotra

Agency: Euro RSCG Life UK/KB49/Red
Company: Mundipharma
Synagis

Highly Commended

Synagis

Agency: Langland
Company: Abbott

Seretide

Commended

Seretide

Agency: VCCP Health/Creative Lynx
Company: GlaxoSmithKline
Xeplion

Commended

Xeplion

Agency: Torre Lazure McCann/Creative Lynx
Company: Janssen

 

Position Campaign Company Agency
Winner Qvar Teva UK Ltd Woolley Pau Gyro
Highly Commended Lodotra Mundipharma Euro RSCG Life
Highly Commended Synagis Abbott Langland
Commended Seretide GlaxoSmithKline VCCP Health/Creative Lynx
Commended Xeplion Janssen Torre Lazur McCann/Creative Lynx
Nominated Scalp Psoriasis LEO Pharma CAN Advertising

 

 

CRAFT AWARD

Patient Information Campaign

Sponsored by Precision Marketing Group

Cake a Difference

WINNER

Cake a Difference

Agency: Langland
Company: Bliss

Oncology

Highly Commended

Oncology

Agency: nitrogen
Company: MSD
Eureka

Commended

Eureka

Agency: Langland
Company: Merz

 

Position Campaign Company Agency
Winner Cake a Difference Bliss Langland
Highly Commended Oncology MSD nitrogen
Commended Eureka Merz Langland
Nominated Durex Reckitt Benckiser Halesway
Nominated Schizophrenia 24x7 Janssen Creative Lynx
Nominated Spark Study Icon Langland