90TEN, Health Hive Group and the EarthWorks lead the agency field
GSK, Pacira, Novartis and 56 Dean St top the client chart
Wednesday 6th September saw the eighth PM Society Digital Awards take place at The Brewery in London. 450 guests sat down to dinner before the winners were announced by the voice of the Lotto Alan Dedicoat and comic host Russell Kane.
There was a very even spread of winners across the categories and this year a new section of the evening was added in which judges announced two special Inspiration Awards for projects that, while not winning in their categories, set an example to the industry in terms of changing the digital healthcare landscape.
This year 3 agencies stood out; the Health Hive Group took two Golds for their amazing VR simulation training experience for surgeons (winning New Technology and HCP education) as well as one Silver; 90TEN took home two Golds for their brilliant HIV PRIME campaign for the NHS and the EarthWorks did well with their patient apps MyAshthma and MyPAH, taking home a Gold in the Healthcare Partnerships category, four Silvers and an Inspiration Award for the MyAsthma app.
Other agency Gold winners were Oi Ltd, RFA Advertising & Marketing, ebee, Health Unlimited, HealthCircle Advertising & Marketing, Saatchi & Saatchi and Sudler Milan.
Alice Carter from Doctors.net won Best Digital Account Manager and Four Health Media won best Digital Account Team, narrowly beating Radical Departures who were runners up. HealthiQ were also acknowledged with an Inspiration award for their ground-breaking approach to the diagnosis of children with ultra-orphan metabolic disease MPS I.
Among pharma companies, GSK made their mark with two Golds, four Silvers and the Inspiration Award for MyAsthma App. Next was Novartis with two Golds (one for Sandoz International and the other Novartis Pharma AG) and a Silver award, and then, neck and neck, Pacira and 56 Dean St with two Golds each. Other Golds were won by Helsinn, Bayer, MSD and Teva.
Full list of category Gold winners
|Promotional programmes||Oi Ltd||The Bayer IMCM Lighthouse Project|
|HCP education & support||The Health Hive Group||VR simulation training experience|
|Healthcare partnerships||The EarthWorks||My PAH|
|Patient initiatives||90TEN||Making HIV history|
|Market access||RFA Advertising & Marketing||Noxafil budget impact model|
|Congress/Meetings||ebee Health||ERS - GSK respiratory|
|Multichannel campaign||90TEN||Prime – Making HIV history|
|Corporate communications||Sandoz International||Sandoz HACk – Healthcare Access Challenge|
|Agency self-promotion||Saatchi & Saatchi Wellness||Saatchi & Saatchi Wellness Rebrand|
|Film||Health Unlimited||Small steps - COPD life is calling|
|Animation||HealthCircle Advertising||It's hard to see when CAC starts|
|Innovation: New Technology||The Health Hive Group Ltd||VR simulation training experience|
|Innovation: Novel Thinking||Sudler Milan||Escape Room|
|Inspiration award||Health iQ||Ground-breaking approach to MPS1|
|Inspiration award||The EarthWorks||MyAsthma app|
|Digital Account Manager||Doctors.net||Alice Carter|
|Digital Team||Four Health Media|
There were 15 categories at this year’s awards, with some significant changes from last year. The Innovation category was split into two – with the aim to separate those projects demonstrating the best use of new technology from those where novel thinking and creativity were the key differentiators. For the first time there was a category for the best Digital Agency Team and there were also two special Inspiration awards, chosen by the judges and announced as a surprise on the night.
42 judges in total examined the entries, first online and then at an exciting second round involving face-to-face presentations. The judges were predominantly from industry, with expertise in marketing and digital as well as some medics and additional judges from the NHS and agencies.
Awards lead Rachel Farrow said – “It was great to see as many as 35 agencies and 34 client organisations represented in the finals of this amazing competition. And the wide spread of awards across the agencies showed that there is no single standout provider in healthcare digital – there are numerous highly talented agencies for industry to work with, some true digital agencies, others identifying themselves as healthcare communications, medical education, creative and PR, but all delivering fantastic digital work. I’m really proud that these awards has gone from strength to strength, with the standard of work extremely high and increasing every year. This time some of the most memorable and game changing work was in the patient and innovation categories. We can’t wait to see how things evolve next year”.